| Academic Year |
2026Year |
School/Graduate School |
Liberal Arts Education Program |
| Lecture Code |
66301101 |
Subject Classification |
Social Cooperation Courses |
| Subject Name |
テクノロジー・マーケティング |
Subject Name
（Katakana） |
テクノロジー・マーケティング |
Subject Name in
English |
Technology Marketing |
| Instructor |
INADA YUKO |
Instructor
(Katakana) |
イナダ ユウコ |
| Campus |
Higashi-Hiroshima |
Semester/Term |
1st-Year, First Semester, Intensive |
| Days, Periods, and Classrooms |
(Int) Inte：See Momiji Website for the detail.(Higashi-Hiroshima Campus) |
| Lesson Style |
Lecture |
Lesson Style
(More Details) |
Face-to-face |
| |
| Credits |
2.0 |
Class Hours/Week |
|
Language of Instruction |
J
:
Japanese |
| Course Level |
1
:
Undergraduate Introductory
|
| Course Area（Area） |
21
:
Fundamental Competencies for Working Persons |
| Course Area（Discipline） |
03
:
Career Education |
| Eligible Students |
学部１年次生 |
| Keywords |
Technology Marketing; Digital Marketing; Innovation |
| Special Subject for Teacher Education |
|
Special Subject |
|
Class Status within
Liberal Arts Education | This course is positioned as an introductory subject for career education within the Liberal Arts curriculum. |
|---|
| Expected Outcome | By the end of this course, students will be able to:
1.Understand fundamental concepts of technology marketing.
2.Identify human needs in the digital environment and develop innovation-driven technology marketing strategies that address customer challenges.
3.Apply technology marketing concepts through project-based activities.
4.Strengthen thinking and communication skills through class discussions and presentations.
5.Reflect on what they have learned and consider their long-term career development. |
|---|
Class Objectives
/Class Outline |
In today’s rapidly evolving digital world, technology continues to develop at an accelerating pace, becoming increasingly advanced and complex. Technology significantly influences customer behavior and values, corporate competitiveness and performance, and even societal structures.
Modern global business leaders must be able to utilize technology appropriately in uncertain environments, analyze emerging challenges, identify new opportunities, and design feasible solutions.
This course covers basic theories and key concepts of technology marketing while deepening understanding of the relationships among human needs, social changes, and technological advancement.
Students will focus on value creation beginning with customer challenges and develop solutions including prototyping. Through project-based activities, students will apply theory to practice and examine the importance of technology marketing from multiple perspectives. |
| Class Schedule |
Day 1
Introduction to Technology Marketing
Concepts and strategies
Evolution of technology marketing in the digital era
Workshop
Web Analytics
Website design and structure
User experience, search, advertising, social media
Day 2
Customer Challenges
Design thinking
Customer journey
Workshop
Team Project
Technology marketing
Workshop: Website creation
Day 3
E-commerce: Case Study – Amazon.com
Project Work
Day 4
Final Presentations
Summary and Reflection
※The content may be changed depending on progress and the number of participants. |
Text/Reference
Books,etc. |
References
Philip Kotler, Hermawan Kartajaya, Iwan Setiawan (2022). Marketing 5.0: Technology for Humanity. Asahi Shimbun Publishing.
Kenta Kanzaki, Rui Sasaki, Shinya Hashimoto, Shiori Takahashi (2024). B Creative.
Kato Kison (2018). Hajimete no Customer Journey Map Workshop. Shoeisha. |
PC or AV used in
Class,etc. |
Handouts |
| (More Details) |
Laptop PC |
| Learning techniques to be incorporated |
Discussions, Project Learning, Post-class Report |
Suggestions on
Preparation and
Review |
Please review the class materials after each session. |
| Requirements |
As this is an intensive course centered on team activities, participation in all sessions is expected. |
| Grading Method |
Presentation: 40%
Report: 40%
Active participation and contribution: 20% |
| Practical Experience |
Experienced
|
| Summary of Practical Experience and Class Contents based on it |
The instructor has experience in product planning, sales, and marketing at a manufacturing company, as well as new business development and marketing in e-commerce. These experiences will be integrated into the course content. |
| Message |
|
| Other |
|
Please fill in the class improvement questionnaire which is carried out on all classes.
Instructors will reflect on your feedback and utilize the information for improving their teaching. |