G8347000 Special Lectures(Management Strategy)

Hiroshima University Syllabus

Japanese

Academic Year 2026Year School/Graduate School School of Economics Economics Evening Course

Lecture Code G8347000 Subject Classification Specialized Education

Subject Name 特別講義（経営戦略論）

Subject Name
（Katakana）トクベツコウギ（ケイエイセンリャクロン）

Subject Name in
English Special Lectures(Management Strategy)

Instructor SEO GANGHOON

Instructor
(Katakana) ソ　カンフン

Campus Higashi-Senda Semester/Term 2nd-Year, First Semester, First Semester

Days, Periods, and Classrooms (1st) Weds11-12：Higashi-Senda Lecture Rm M303

Lesson Style Lecture Lesson Style
(More Details) Face-to-face, Online (on-demand)

Credits 2.0 Class Hours/Week 2 Language of Instruction J : Japanese

Course Level 2 : Undergraduate Low-Intermediate

Course Area（Area） 24 : Social Sciences

Course Area（Discipline） 04 : Management

Eligible Students

Keywords Business Strategy, Marketing Strategy

Special Subject for Teacher Education 　 Special Subject 　

Class Status
within Educational
Program
(Applicable only to targeted subjects for undergraduate students)
Criterion referenced
Evaluation
(Applicable only to targeted subjects for undergraduate students)

Class Objectives
/Class Outline In recent years, amid rapid changes in the business environment and management trends surrounding firms—such as globalization, digital transformation (DX), the movement toward carbon neutrality, the promotion of the SDGs, ESG-oriented management, the growing presence of multinational corporations, and shifts in consumer demand—the ability to formulate and implement effective management strategies has become a critical issue directly related to the survival of modern enterprises.

Management strategy theory, which originated from military strategy, can be said to occupy an important position in contemporary corporate activities.

Through this course, students will study the theories and practical examples of management strategy and enhance their analytical thinking skills by considering how these can be applied to their own career paths.

Class Schedule Session 01: Introduction
Session 02: The Concept of Management Strategy
Session 03: The Importance of Management Strategy and Related Concepts
Session 04: Defining the Strategic Domain I
Session 05: Defining the Strategic Domain II
Session 06: Strategies of Entrepreneurs, Firms, and Small and Medium-Sized Enterprises (SMEs)
Session 07: Competitive Analysis
Session 08: Midterm Exam
Session 09: Competitive Strategy
Session 10: Competitive Advantage
Session 11: Cooperative Strategies
Session 12: Market Strategy I
Session 13: Market Strategy II
Session 14: Strategies of Local Firms
Session 15: CSR and Business Strategy

Text/Reference
Books,etc. No required textbook is assigned. Lecture materials will be provided, and recommended readings will be introduced in the lecture materials for each session.

PC or AV used in
Class,etc. Handouts, Visual Materials, Microsoft Teams

(More Details) Instruction will be provided through PowerPoint-based lectures.

Learning techniques to be incorporated Discussions

Suggestions on
Preparation and
Review Students are required to read the distributed materials before each class.
Estimated time required for out-of-class study:
Preparation: 2 hours
Review and application: 2 hours

Requirements This course adopts a blended learning format, combining face-to-face classes and on-demand sessions, with Microsoft Teams used as the primary platform.
Classes will generally follow the content outlined in the syllabus; however, changes may be made when necessary. Any such changes will be announced in advance.

Grading Method Assessment: Midterm exam (40%), Final exam (40%), Class participation and engagement (20%)

Practical Experience

Summary of Practical Experience and Class Contents based on it

Message Sottaku Dōji (啐啄同時)

Other

Please fill in the class improvement questionnaire which is carried out on all classes.
Instructors will reflect on your feedback and utilize the information for improving their teaching.

Academic Year	2026Year	School/Graduate School	School of Economics Economics Evening Course
Lecture Code	G8347000	Subject Classification	Specialized Education
Subject Name	特別講義（経営戦略論）
Subject Name （Katakana）	トクベツコウギ（ケイエイセンリャクロン）
Subject Name in English	Special Lectures(Management Strategy)
Instructor	SEO GANGHOON
Instructor (Katakana)	ソ　カンフン
Campus	Higashi-Senda	Semester/Term	2nd-Year, First Semester, First Semester
Days, Periods, and Classrooms	(1st) Weds11-12：Higashi-Senda Lecture Rm M303
Lesson Style	Lecture	Lesson Style (More Details)	Face-to-face, Online (on-demand)

Credits	2.0	Class Hours/Week	2	Language of Instruction	J : Japanese
Course Level	2 : Undergraduate Low-Intermediate
Course Area（Area）	24 : Social Sciences
Course Area（Discipline）	04 : Management
Eligible Students
Keywords	Business Strategy, Marketing Strategy
Special Subject for Teacher Education		Special Subject
Class Status within Educational Program (Applicable only to targeted subjects for undergraduate students)
Criterion referenced Evaluation (Applicable only to targeted subjects for undergraduate students)
Class Objectives /Class Outline	In recent years, amid rapid changes in the business environment and management trends surrounding firms—such as globalization, digital transformation (DX), the movement toward carbon neutrality, the promotion of the SDGs, ESG-oriented management, the growing presence of multinational corporations, and shifts in consumer demand—the ability to formulate and implement effective management strategies has become a critical issue directly related to the survival of modern enterprises. Management strategy theory, which originated from military strategy, can be said to occupy an important position in contemporary corporate activities. Through this course, students will study the theories and practical examples of management strategy and enhance their analytical thinking skills by considering how these can be applied to their own career paths.
Class Schedule	Session 01: Introduction Session 02: The Concept of Management Strategy Session 03: The Importance of Management Strategy and Related Concepts Session 04: Defining the Strategic Domain I Session 05: Defining the Strategic Domain II Session 06: Strategies of Entrepreneurs, Firms, and Small and Medium-Sized Enterprises (SMEs) Session 07: Competitive Analysis Session 08: Midterm Exam Session 09: Competitive Strategy Session 10: Competitive Advantage Session 11: Cooperative Strategies Session 12: Market Strategy I Session 13: Market Strategy II Session 14: Strategies of Local Firms Session 15: CSR and Business Strategy
Text/Reference Books,etc.	No required textbook is assigned. Lecture materials will be provided, and recommended readings will be introduced in the lecture materials for each session.
PC or AV used in Class,etc.	Handouts, Visual Materials, Microsoft Teams
(More Details)	Instruction will be provided through PowerPoint-based lectures.
Learning techniques to be incorporated	Discussions
Suggestions on Preparation and Review	Students are required to read the distributed materials before each class. Estimated time required for out-of-class study: Preparation: 2 hours Review and application: 2 hours
Requirements	This course adopts a blended learning format, combining face-to-face classes and on-demand sessions, with Microsoft Teams used as the primary platform. Classes will generally follow the content outlined in the syllabus; however, changes may be made when necessary. Any such changes will be announced in advance.
Grading Method	Assessment: Midterm exam (40%), Final exam (40%), Class participation and engagement (20%)
Practical Experience
Summary of Practical Experience and Class Contents based on it
Message	Sottaku Dōji (啐啄同時)
Other
Please fill in the class improvement questionnaire which is carried out on all classes. Instructors will reflect on your feedback and utilize the information for improving their teaching.

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