8E550991 Introduction to business creation

Hiroshima University Syllabus

Japanese

Academic Year 2025Year School/Graduate School Common Graduate Courses (Doctoral Course)

Lecture Code 8E550991 Subject Classification Common Graduate Courses

Subject Name Introduction to business creation

Subject Name
（Katakana）ジギョウソウゾウガイロン

Subject Name in
English Introduction to business creation

Instructor HAMAMOTO AMI

Instructor
(Katakana) ハマモト　アミ

Campus Across Campuses (videoconferencing, etc.) Semester/Term 1st-Year,  First Semester,  Intensive

Days, Periods, and Classrooms (Int) Inte：Online

Lesson Style Lecture Lesson Style
(More Details) Online (on-demand)

The lecture video will be uploaded in the Moodle, so it will be held during the period from August 5th to September 30th.

Credits 1.0 Class Hours/Week 　 Language of Instruction E : English

Course Level 5 : Graduate Basic

Course Area（Area） 21 : Fundamental Competencies for Working Persons

Course Area（Discipline） 03 : Career Education

Eligible Students Graduate student (Doctoral Course)

Keywords Innovation management, Value creation, Design thinking

Special Subject for Teacher Education 　 Special Subject 　

Class Status
within Educational
Program
(Applicable only to targeted subjects for undergraduate students) This course is one of the elective subjects in the category of "Career Development and Data Literacy Courses" for Common Graduate Courses. This category of courses aims to provide opportunities for students to learn about the development of the current social systems, to gain knowledge needed for the future, to concretely tackle the challenges facing modern society, and to acquire the ability to utilize knowledge and skills.
※This is an on-demand class offered to students with difficulty attending school during regular hours.

Criterion referenced
Evaluation
(Applicable only to targeted subjects for undergraduate students)

Class Objectives
/Class Outline The world has become increasingly uncertain and complex, with an unpredictable future ahead. The next generation of leaders in both business and research must possess the design skills to look beyond their own areas of expertise, understand societal and research challenges from a macro perspective, and develop micro-level solutions.

One major challenge—essential for business creation—is generating innovative perspectives and ideas that can transform society. Directly addressing global issues may lead to entering a "red ocean," where intense competition makes sustaining a business difficult. Therefore, this course focuses on exploring the processes, methods, and mindsets necessary to view social issues from a fresh, innovative angle and propose meaningful value to the target audience. Through hands-on exercises and individual reflection, participants will develop the comprehensive and multifaceted perspectives essential for successful business creation.

Class Schedule Lecture 1; What is innovation?
Innovative thinking in business creation/ An overview of the five steps of design thinking
Lecture 2; Design Thinking: EMPATHIZE/ Importance of Value Proposition in Business Creation: What is Value?
Lecture 3; Design Thinking: DEFINE step1/ The approach of reframing problems
Lecture 4; Design Thinking: DEFINE step2/ Divergence and Convergence/ Brainstorming Point/ Affinity Diagram/ How to consider potential customer needs and values
Lecture 5; Design Thinking: IDEATE/ Divergence and Convergence/ Brainstorming Point/ Affinity Diagram
Lecture 6; Design Thinking: The Significance of Prototype and Test/ Future Thinking
Lecture 7; Leadership in Business Creation/  Considering Your Leadership (Self-Awareness as a Leader)
Lecture 8; Designing real solutions for customer value

In all eight sessions, the program consists of lectures and working on assignments. Instead of having no discussion, each lecture with include assignments to be worked on.

Text/Reference
Books,etc. References:
・Creativity and Innovation Management : Journal https://onlinelibrary.wiley.com/journal/14678691
・DESIGN CONFERENCE : International conference https://www.designconference.org/
・Osterwalder A (2004), The Business Model Ontology a Proposition in a Design Science Approach
(Doctoral dissertation, Université de Lausanne, Faculté des hautes études commerciales ).
・Takashi Maeno ( Author ), Toshiyuki Yasui ( Author ), Successful Shirasaka ( Author ), Yoshikazu Tomita ( Author ), Kintoku Ishibashi ( Author ), Toru Iwata ( Author ), Hiroyuki Yakita ( Author )
“Change the world with system x design thinking” Keio SDM "How to Create Innovation"
・Alex Osterwalder ( Author ), Yves Pigneur ( Author ), Greg Bernada ( Author ), Alan Smith ( Author ),
Seki Miwa ( Translation ) 2015 "Value Proposition Design" Create products and services that customers want

PC or AV used in
Class,etc. Text, Handouts, moodle

(More Details)

Learning techniques to be incorporated Paired Reading, Post-class Report

Suggestions on
Preparation and
Review If you do not do the assignments in advance, it will interfere with the next lecture, so be sure to submit them.

Requirements This course is one of the on-demand courses offered for those who have difficulty attending school during regular hours (doctoral course). All students are eligible to take these on-demand classes, but there are a limited number of places. Priority will be given to those who have filled out the priority registration request form and stated that they are unable to take the course during regular hours. Remaining places will be allocated to other students by computerized random selection. Please check the following URL for further details.
https://momiji.hiroshima-u.ac.jp/momiji-top/en/learning/cgcinfo-d-1.html

Grading Method Individual assignment :Assignments for each lecture ：100 points

Practical Experience Experienced

Summary of Practical Experience and Class Contents based on it Engaged in the founding of startups and the management of venture companies and listed companies as a board member. In addition, I have experience conducting lectures on entrepreneurship development and leadership development based on practical experience at universities and private companies.

Message

Other

Please fill in the class improvement questionnaire which is carried out on all classes.
Instructors will reflect on your feedback and utilize the information for improving their teaching.

Academic Year	2025Year	School/Graduate School	Common Graduate Courses (Doctoral Course)
Lecture Code	8E550991	Subject Classification	Common Graduate Courses
Subject Name	Introduction to business creation
Subject Name （Katakana）	ジギョウソウゾウガイロン
Subject Name in English	Introduction to business creation
Instructor	HAMAMOTO AMI
Instructor (Katakana)	ハマモト　アミ
Campus	Across Campuses (videoconferencing, etc.)	Semester/Term	1st-Year, First Semester, Intensive
Days, Periods, and Classrooms	(Int) Inte：Online
Lesson Style	Lecture	Lesson Style (More Details)	Online (on-demand)
The lecture video will be uploaded in the Moodle, so it will be held during the period from August 5th to September 30th.
Credits	1.0	Class Hours/Week		Language of Instruction	E : English
Course Level	5 : Graduate Basic
Course Area（Area）	21 : Fundamental Competencies for Working Persons
Course Area（Discipline）	03 : Career Education
Eligible Students	Graduate student (Doctoral Course)
Keywords	Innovation management, Value creation, Design thinking
Special Subject for Teacher Education		Special Subject
Class Status within Educational Program (Applicable only to targeted subjects for undergraduate students)	This course is one of the elective subjects in the category of "Career Development and Data Literacy Courses" for Common Graduate Courses. This category of courses aims to provide opportunities for students to learn about the development of the current social systems, to gain knowledge needed for the future, to concretely tackle the challenges facing modern society, and to acquire the ability to utilize knowledge and skills. ※This is an on-demand class offered to students with difficulty attending school during regular hours.
Criterion referenced Evaluation (Applicable only to targeted subjects for undergraduate students)
Class Objectives /Class Outline	The world has become increasingly uncertain and complex, with an unpredictable future ahead. The next generation of leaders in both business and research must possess the design skills to look beyond their own areas of expertise, understand societal and research challenges from a macro perspective, and develop micro-level solutions. One major challenge—essential for business creation—is generating innovative perspectives and ideas that can transform society. Directly addressing global issues may lead to entering a "red ocean," where intense competition makes sustaining a business difficult. Therefore, this course focuses on exploring the processes, methods, and mindsets necessary to view social issues from a fresh, innovative angle and propose meaningful value to the target audience. Through hands-on exercises and individual reflection, participants will develop the comprehensive and multifaceted perspectives essential for successful business creation.
Class Schedule	Lecture 1; What is innovation? Innovative thinking in business creation/ An overview of the five steps of design thinking Lecture 2; Design Thinking: EMPATHIZE/ Importance of Value Proposition in Business Creation: What is Value? Lecture 3; Design Thinking: DEFINE step1/ The approach of reframing problems Lecture 4; Design Thinking: DEFINE step2/ Divergence and Convergence/ Brainstorming Point/ Affinity Diagram/ How to consider potential customer needs and values Lecture 5; Design Thinking: IDEATE/ Divergence and Convergence/ Brainstorming Point/ Affinity Diagram Lecture 6; Design Thinking: The Significance of Prototype and Test/ Future Thinking Lecture 7; Leadership in Business Creation/ Considering Your Leadership (Self-Awareness as a Leader) Lecture 8; Designing real solutions for customer value In all eight sessions, the program consists of lectures and working on assignments. Instead of having no discussion, each lecture with include assignments to be worked on.
Text/Reference Books,etc.	References: ・Creativity and Innovation Management : Journal https://onlinelibrary.wiley.com/journal/14678691 ・DESIGN CONFERENCE : International conference https://www.designconference.org/ ・Osterwalder A (2004), The Business Model Ontology a Proposition in a Design Science Approach (Doctoral dissertation, Université de Lausanne, Faculté des hautes études commerciales ). ・Takashi Maeno ( Author ), Toshiyuki Yasui ( Author ), Successful Shirasaka ( Author ), Yoshikazu Tomita ( Author ), Kintoku Ishibashi ( Author ), Toru Iwata ( Author ), Hiroyuki Yakita ( Author ) “Change the world with system x design thinking” Keio SDM "How to Create Innovation" ・Alex Osterwalder ( Author ), Yves Pigneur ( Author ), Greg Bernada ( Author ), Alan Smith ( Author ), Seki Miwa ( Translation ) 2015 "Value Proposition Design" Create products and services that customers want
PC or AV used in Class,etc.	Text, Handouts, moodle
(More Details)
Learning techniques to be incorporated	Paired Reading, Post-class Report
Suggestions on Preparation and Review	If you do not do the assignments in advance, it will interfere with the next lecture, so be sure to submit them.
Requirements	This course is one of the on-demand courses offered for those who have difficulty attending school during regular hours (doctoral course). All students are eligible to take these on-demand classes, but there are a limited number of places. Priority will be given to those who have filled out the priority registration request form and stated that they are unable to take the course during regular hours. Remaining places will be allocated to other students by computerized random selection. Please check the following URL for further details. https://momiji.hiroshima-u.ac.jp/momiji-top/en/learning/cgcinfo-d-1.html
Grading Method	Individual assignment :Assignments for each lecture ：100 points
Practical Experience	Experienced
Summary of Practical Experience and Class Contents based on it	Engaged in the founding of startups and the management of venture companies and listed companies as a board member. In addition, I have experience conducting lectures on entrepreneurship development and leadership development based on practical experience at universities and private companies.
Message
Other
Please fill in the class improvement questionnaire which is carried out on all classes. Instructors will reflect on your feedback and utilize the information for improving their teaching.

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