8E550991 Introduction to business creation

広島大学シラバス

English

年度 2025年度開講部局大学院共通教育（博士課程後期・博士課程）

講義コード 8E550991 科目区分大学院共通科目

授業科目名 Introduction to business creation

授業科目名
（フリガナ）ジギョウソウゾウガイロン

英文授業科目名 Introduction to business creation

担当教員名濱本　亜実

担当教員名
(フリガナ) ハマモト　アミ

開講キャンパス双方向開設期 1年次生   前期   集中

曜日・時限・講義室 (集) 集中：オンライン

授業の方法講義授業の方法
【詳細情報】オンライン（オンデマンド型）

The lecture video will be uploaded in the Moodle, so it will be held during the period from August 5th to September 30th.

単位 1.0 週時間　使用言語 E : 英語

学習の段階 5 : 大学院基礎的レベル

学問分野（分野） 21 : 社会人基礎

学問分野（分科） 03 : キャリア教育

対象学生 Graduate student (Doctoral Course)

授業のキーワード Innovation management, Value creation, Design thinking

教職専門科目　教科専門科目　

プログラムの中での
この授業科目の位置づけ
（学部生対象科目のみ） This course is one of the elective subjects in the category of "Career Development and Data Literacy Courses" for Common Graduate Courses. This category of courses aims to provide opportunities for students to learn about the development of the current social systems, to gain knowledge needed for the future, to concretely tackle the challenges facing modern society, and to acquire the ability to utilize knowledge and skills.
※This is an on-demand class offered to students with difficulty attending school during regular hours.

到達度評価
の評価項目
（学部生対象科目のみ）

授業の目標・概要等 The world has become increasingly uncertain and complex, with an unpredictable future ahead. The next generation of leaders in both business and research must possess the design skills to look beyond their own areas of expertise, understand societal and research challenges from a macro perspective, and develop micro-level solutions.

One major challenge—essential for business creation—is generating innovative perspectives and ideas that can transform society. Directly addressing global issues may lead to entering a "red ocean," where intense competition makes sustaining a business difficult. Therefore, this course focuses on exploring the processes, methods, and mindsets necessary to view social issues from a fresh, innovative angle and propose meaningful value to the target audience. Through hands-on exercises and individual reflection, participants will develop the comprehensive and multifaceted perspectives essential for successful business creation.

授業計画 Lecture 1; What is innovation?
Innovative thinking in business creation/ An overview of the five steps of design thinking
Lecture 2; Design Thinking: EMPATHIZE/ Importance of Value Proposition in Business Creation: What is Value?
Lecture 3; Design Thinking: DEFINE step1/ The approach of reframing problems
Lecture 4; Design Thinking: DEFINE step2/ Divergence and Convergence/ Brainstorming Point/ Affinity Diagram/ How to consider potential customer needs and values
Lecture 5; Design Thinking: IDEATE/ Divergence and Convergence/ Brainstorming Point/ Affinity Diagram
Lecture 6; Design Thinking: The Significance of Prototype and Test/ Future Thinking
Lecture 7; Leadership in Business Creation/  Considering Your Leadership (Self-Awareness as a Leader)
Lecture 8; Designing real solutions for customer value

In all eight sessions, the program consists of lectures and working on assignments. Instead of having no discussion, each lecture with include assignments to be worked on.

教科書・参考書等 References:
・Creativity and Innovation Management : Journal https://onlinelibrary.wiley.com/journal/14678691
・DESIGN CONFERENCE : International conference https://www.designconference.org/
・Osterwalder A (2004), The Business Model Ontology a Proposition in a Design Science Approach
(Doctoral dissertation, Université de Lausanne, Faculté des hautes études commerciales ).
・Takashi Maeno ( Author ), Toshiyuki Yasui ( Author ), Successful Shirasaka ( Author ), Yoshikazu Tomita ( Author ), Kintoku Ishibashi ( Author ), Toru Iwata ( Author ), Hiroyuki Yakita ( Author )
“Change the world with system x design thinking” Keio SDM "How to Create Innovation"
・Alex Osterwalder ( Author ), Yves Pigneur ( Author ), Greg Bernada ( Author ), Alan Smith ( Author ),
Seki Miwa ( Translation ) 2015 "Value Proposition Design" Create products and services that customers want

授業で使用する
メディア・機器等テキスト, 配付資料, moodle

【詳細情報】

授業で取り入れる
学習手法ペア・リーディング, 授業後レポート

予習・復習への
アドバイス If you do not do the assignments in advance, it will interfere with the next lecture, so be sure to submit them.

履修上の注意
受講条件等 This course is one of the on-demand courses offered for those who have difficulty attending school during regular hours (doctoral course). All students are eligible to take these on-demand classes, but there are a limited number of places. Priority will be given to those who have filled out the priority registration request form and stated that they are unable to take the course during regular hours. Remaining places will be allocated to other students by computerized random selection. Please check the following URL for further details.
https://momiji.hiroshima-u.ac.jp/momiji-top/en/learning/cgcinfo-d-1.html

成績評価の基準等 Individual assignment :Assignments for each lecture ：100 points

実務経験有り

実務経験の概要と
それに基づく授業内容 Engaged in the founding of startups and the management of venture companies and listed companies as a board member. In addition, I have experience conducting lectures on entrepreneurship development and leadership development based on practical experience at universities and private companies.

メッセージ

その他

すべての授業科目において，授業改善アンケートを実施していますので，回答に協力してください。
回答に対しては教員からコメントを入力しており，今後の改善につなげていきます。

年度	2025年度	開講部局	大学院共通教育（博士課程後期・博士課程）
講義コード	8E550991	科目区分	大学院共通科目
授業科目名	Introduction to business creation
授業科目名（フリガナ）	ジギョウソウゾウガイロン
英文授業科目名	Introduction to business creation
担当教員名	濱本　亜実
担当教員名 (フリガナ)	ハマモト　アミ
開講キャンパス	双方向	開設期	1年次生前期集中
曜日・時限・講義室	(集) 集中：オンライン
授業の方法	講義	授業の方法【詳細情報】	オンライン（オンデマンド型）
The lecture video will be uploaded in the Moodle, so it will be held during the period from August 5th to September 30th.
単位	1.0	週時間		使用言語	E : 英語
学習の段階	5 : 大学院基礎的レベル
学問分野（分野）	21 : 社会人基礎
学問分野（分科）	03 : キャリア教育
対象学生	Graduate student (Doctoral Course)
授業のキーワード	Innovation management, Value creation, Design thinking
教職専門科目		教科専門科目
プログラムの中でのこの授業科目の位置づけ（学部生対象科目のみ）	This course is one of the elective subjects in the category of "Career Development and Data Literacy Courses" for Common Graduate Courses. This category of courses aims to provide opportunities for students to learn about the development of the current social systems, to gain knowledge needed for the future, to concretely tackle the challenges facing modern society, and to acquire the ability to utilize knowledge and skills. ※This is an on-demand class offered to students with difficulty attending school during regular hours.
到達度評価の評価項目（学部生対象科目のみ）
授業の目標・概要等	The world has become increasingly uncertain and complex, with an unpredictable future ahead. The next generation of leaders in both business and research must possess the design skills to look beyond their own areas of expertise, understand societal and research challenges from a macro perspective, and develop micro-level solutions. One major challenge—essential for business creation—is generating innovative perspectives and ideas that can transform society. Directly addressing global issues may lead to entering a "red ocean," where intense competition makes sustaining a business difficult. Therefore, this course focuses on exploring the processes, methods, and mindsets necessary to view social issues from a fresh, innovative angle and propose meaningful value to the target audience. Through hands-on exercises and individual reflection, participants will develop the comprehensive and multifaceted perspectives essential for successful business creation.
授業計画	Lecture 1; What is innovation? Innovative thinking in business creation/ An overview of the five steps of design thinking Lecture 2; Design Thinking: EMPATHIZE/ Importance of Value Proposition in Business Creation: What is Value? Lecture 3; Design Thinking: DEFINE step1/ The approach of reframing problems Lecture 4; Design Thinking: DEFINE step2/ Divergence and Convergence/ Brainstorming Point/ Affinity Diagram/ How to consider potential customer needs and values Lecture 5; Design Thinking: IDEATE/ Divergence and Convergence/ Brainstorming Point/ Affinity Diagram Lecture 6; Design Thinking: The Significance of Prototype and Test/ Future Thinking Lecture 7; Leadership in Business Creation/ Considering Your Leadership (Self-Awareness as a Leader) Lecture 8; Designing real solutions for customer value In all eight sessions, the program consists of lectures and working on assignments. Instead of having no discussion, each lecture with include assignments to be worked on.
教科書・参考書等	References: ・Creativity and Innovation Management : Journal https://onlinelibrary.wiley.com/journal/14678691 ・DESIGN CONFERENCE : International conference https://www.designconference.org/ ・Osterwalder A (2004), The Business Model Ontology a Proposition in a Design Science Approach (Doctoral dissertation, Université de Lausanne, Faculté des hautes études commerciales ). ・Takashi Maeno ( Author ), Toshiyuki Yasui ( Author ), Successful Shirasaka ( Author ), Yoshikazu Tomita ( Author ), Kintoku Ishibashi ( Author ), Toru Iwata ( Author ), Hiroyuki Yakita ( Author ) “Change the world with system x design thinking” Keio SDM "How to Create Innovation" ・Alex Osterwalder ( Author ), Yves Pigneur ( Author ), Greg Bernada ( Author ), Alan Smith ( Author ), Seki Miwa ( Translation ) 2015 "Value Proposition Design" Create products and services that customers want
授業で使用するメディア・機器等	テキスト, 配付資料, moodle
【詳細情報】
授業で取り入れる学習手法	ペア・リーディング, 授業後レポート
予習・復習へのアドバイス	If you do not do the assignments in advance, it will interfere with the next lecture, so be sure to submit them.
履修上の注意受講条件等	This course is one of the on-demand courses offered for those who have difficulty attending school during regular hours (doctoral course). All students are eligible to take these on-demand classes, but there are a limited number of places. Priority will be given to those who have filled out the priority registration request form and stated that they are unable to take the course during regular hours. Remaining places will be allocated to other students by computerized random selection. Please check the following URL for further details. https://momiji.hiroshima-u.ac.jp/momiji-top/en/learning/cgcinfo-d-1.html
成績評価の基準等	Individual assignment :Assignments for each lecture ：100 points
実務経験	有り
実務経験の概要とそれに基づく授業内容	Engaged in the founding of startups and the management of venture companies and listed companies as a board member. In addition, I have experience conducting lectures on entrepreneurship development and leadership development based on practical experience at universities and private companies.
メッセージ
その他
すべての授業科目において，授業改善アンケートを実施していますので，回答に協力してください。回答に対しては教員からコメントを入力しており，今後の改善につなげていきます。

シラバスTOPへ