8E550901 Introduction to business creation

Hiroshima University Syllabus

Japanese

Academic Year 2025Year School/Graduate School Common Graduate Courses (Doctoral Course)

Lecture Code 8E550901 Subject Classification Common Graduate Courses

Subject Name 事業創造概論

Subject Name
（Katakana）ジギョウソウゾウガイロン

Subject Name in
English Introduction to business creation

Instructor HAMAMOTO AMI

Instructor
(Katakana) ハマモト　アミ

Campus Across Campuses (videoconferencing, etc.) Semester/Term 1st-Year,  First Semester,  1Term

Days, Periods, and Classrooms (1T) Inte：Online

Lesson Style Lecture Lesson Style
(More Details) Online (simultaneous interactive)

Credits 1.0 Class Hours/Week 　 Language of Instruction J : Japanese

Course Level 5 : Graduate Basic

Course Area（Area） 21 : Fundamental Competencies for Working Persons

Course Area（Discipline） 03 : Career Education

Eligible Students Graduate student (Doctoral Course)

Keywords Innovation management, Value creation, Design thinking

Special Subject for Teacher Education 　 Special Subject 　

Class Status
within Educational
Program
(Applicable only to targeted subjects for undergraduate students) This course is one of the elective subjects in the category of "Career Development and Data Literacy Courses" for Common Graduate Courses. This category of courses aims to provide opportunities for students to learn about the development of the current social systems, to gain knowledge needed for the future, to concretely tackle the challenges facing modern society, and to acquire the ability to utilize knowledge and skills.
Criterion referenced
Evaluation
(Applicable only to targeted subjects for undergraduate students)

Class Objectives
/Class Outline Background and Rationale
In an era marked by uncertainty and rapid change, leaders in business and research are expected not to limit themselves to a single area of expertise. Instead, they must adopt a broad, macro perspective to understand societal and research challenges and employ design thinking to develop micro-level solutions. In particular, when it comes to creating new ventures, generating innovative and compelling ideas that can transform society is both critical and challenging for many.

Course Objectives
This course aims to address these challenges by teaching students how to design thought-provoking questions and propose meaningful value from fresh perspectives on societal issues. Throughout the course, students will learn to recognize their own strengths and challenges and develop a comprehensive, multi-dimensional perspective. Ultimately, the goal is to cultivate the ability to identify solutions that lead to innovative business creation.

Course Format
The course is primarily structured around group discussions. Through collaborative group work that encourages trial and error, participants will experience the process of generating ideas and proposing value firsthand. This hands-on approach is designed to empower students to build concrete solutions and develop a clear vision for the future.

Features of this course
This course is available as an online course conducted in Japanese and as an on-demand English course. Please note that each course has different features.

Online Japanese language courses;
80% of the online lectures consist of discussions in Japanese.
Emphasis is placed on having participants experience the process of generating ideas that can be applied in research and business practice.
Therefore, you are expected to communicate smoothly in Japanese.

On-demand English Courses;
On-demand lectures are provided entirely in English, and instead of having no discussion, there is an introduction to more methods.
The lectures can be studied freely at your own time, yet the volume of assignments is extremely large in order to ensure your comprehension of the lecture contents.

Class Schedule Lecture 1: The significance of bird's-eye view thinking in uncertain and complex era (lecture and group discussion)
Lecture 2: How to leverage diversity and create new ideas as a team (lecture and group discussion)
Lecture 3: The importance of value propositions in business creation:
What is value？/design thinking/thinking about value (lecture and group discussion)
Lecture 4 Value Proposition: Considering the real needs and value of the target customers (lecture and group work)
Lecture 5 DEFINE: Identify a driving question that inspires others to search for creative solutions (lecture and group work)
Lecture 6: Future Thinking: To get a bird's eye view of future society and the issues that need to be addressed (lecture and group work).
Lecture 7: Building a business creation plan: Using all the methods learned up to this point, work in groups to create a concept and solution for business creation (lecture and group work).
Lecture 8: Presentation / Summary

For this course, to ensure effective online group work, please note the following:
•Online Tool Usage
This course assumes that you are proficient in the basic operations of Teams and Miro (https://miro.com/ja/). If you have any concerns about using these tools, please review and prepare in advance. (Please note that we will provide a brief explanation of Miro on the day, but we recommend trying it out beforehand.)
•Group Discussions (Primary Language: Japanese)
We value meaningful exchanges of ideas and constructive feedback that contribute to the growth of the entire group through lively discussions in Japanese. Please participate actively and positively.
•Camera Use
For smooth online communication, please keep your camera on whenever possible.

Two-Day Intensive Course (May 31, Saturday & June 1, Sunday)

Day 1: May 31 (Saturday)
Four 90-minute sessions = 360 minutes (Sessions 1–4)
• Session 1: 12:00 – 13:30
• Session 2: 13:45 – 15:15
• Session 3: 15:30 – 17:00
• Session 4: 17:15 – 18:45

Day 2: June 1 (Sunday)
Three and a half 90-minute sessions = 315 minutes (Sessions 5–8)
• Session 5: 12:00 – 13:30
• Session 6: 13:45 – 15:15
• Sessions 7 & 8: 15:30 – 18:00 (including breaks)

Text/Reference
Books,etc. References:
・Creativity and Innovation Management : Journal https://onlinelibrary.wiley.com/journal/14678691
・DESIGN CONFERENCE : International conference https://www.designconference.org/
・Osterwalder A (2004), The Business Model Ontology a Proposition in a Design Science Approach
(Doctoral dissertation, Université de Lausanne, Faculté des hautes études commerciales ).
・Takashi Maeno ( Author ), Toshiyuki Yasui ( Author ), Successful Shirasaka ( Author ), Yoshikazu Tomita ( Author ), Kintoku Ishibashi ( Author ), Toru Iwata ( Author ), Hiroyuki Yakita ( Author )
“Change the world with system x design thinking” Keio SDM "How to Create Innovation"
・Alex Osterwalder ( Author ), Yves Pigneur ( Author ), Greg Bernada ( Author ), Alan Smith ( Author ),
Seki Miwa ( Translation ) 2015 "Value Proposition Design" Create products and services that customers want

PC or AV used in
Class,etc. Text, Handouts, Microsoft Teams

(More Details)

Learning techniques to be incorporated Discussions, Paired Reading

Suggestions on
Preparation and
Review If you do not do the assignments in advance, it will interfere with the next lecture, so be sure to submit them.

Requirements

Grading Method •Contribution to Group Work: 20 points
•Contribution to Lectures: 30 points
•Individual assignment : Report: 30 points
•Group Presentation Evaluation: 20 points
Detailed evaluation criteria will be explained during the first lecture.

Practical Experience Experienced

Summary of Practical Experience and Class Contents based on it Engaged in the founding of startups and the management of venture companies and listed companies as a board member. In addition, I have experience conducting lectures on entrepreneurship development and leadership development based on practical experience at universities and private companies.

Message

Other

Please fill in the class improvement questionnaire which is carried out on all classes.
Instructors will reflect on your feedback and utilize the information for improving their teaching.

Academic Year	2025Year	School/Graduate School	Common Graduate Courses (Doctoral Course)
Lecture Code	8E550901	Subject Classification	Common Graduate Courses
Subject Name	事業創造概論
Subject Name （Katakana）	ジギョウソウゾウガイロン
Subject Name in English	Introduction to business creation
Instructor	HAMAMOTO AMI
Instructor (Katakana)	ハマモト　アミ
Campus	Across Campuses (videoconferencing, etc.)	Semester/Term	1st-Year, First Semester, 1Term
Days, Periods, and Classrooms	(1T) Inte：Online
Lesson Style	Lecture	Lesson Style (More Details)	Online (simultaneous interactive)

Credits	1.0	Class Hours/Week		Language of Instruction	J : Japanese
Course Level	5 : Graduate Basic
Course Area（Area）	21 : Fundamental Competencies for Working Persons
Course Area（Discipline）	03 : Career Education
Eligible Students	Graduate student (Doctoral Course)
Keywords	Innovation management, Value creation, Design thinking
Special Subject for Teacher Education		Special Subject
Class Status within Educational Program (Applicable only to targeted subjects for undergraduate students)	This course is one of the elective subjects in the category of "Career Development and Data Literacy Courses" for Common Graduate Courses. This category of courses aims to provide opportunities for students to learn about the development of the current social systems, to gain knowledge needed for the future, to concretely tackle the challenges facing modern society, and to acquire the ability to utilize knowledge and skills.
Criterion referenced Evaluation (Applicable only to targeted subjects for undergraduate students)
Class Objectives /Class Outline	Background and Rationale In an era marked by uncertainty and rapid change, leaders in business and research are expected not to limit themselves to a single area of expertise. Instead, they must adopt a broad, macro perspective to understand societal and research challenges and employ design thinking to develop micro-level solutions. In particular, when it comes to creating new ventures, generating innovative and compelling ideas that can transform society is both critical and challenging for many. Course Objectives This course aims to address these challenges by teaching students how to design thought-provoking questions and propose meaningful value from fresh perspectives on societal issues. Throughout the course, students will learn to recognize their own strengths and challenges and develop a comprehensive, multi-dimensional perspective. Ultimately, the goal is to cultivate the ability to identify solutions that lead to innovative business creation. Course Format The course is primarily structured around group discussions. Through collaborative group work that encourages trial and error, participants will experience the process of generating ideas and proposing value firsthand. This hands-on approach is designed to empower students to build concrete solutions and develop a clear vision for the future. Features of this course This course is available as an online course conducted in Japanese and as an on-demand English course. Please note that each course has different features. Online Japanese language courses; 80% of the online lectures consist of discussions in Japanese. Emphasis is placed on having participants experience the process of generating ideas that can be applied in research and business practice. Therefore, you are expected to communicate smoothly in Japanese. On-demand English Courses; On-demand lectures are provided entirely in English, and instead of having no discussion, there is an introduction to more methods. The lectures can be studied freely at your own time, yet the volume of assignments is extremely large in order to ensure your comprehension of the lecture contents.
Class Schedule	Lecture 1: The significance of bird's-eye view thinking in uncertain and complex era (lecture and group discussion) Lecture 2: How to leverage diversity and create new ideas as a team (lecture and group discussion) Lecture 3: The importance of value propositions in business creation: What is value？/design thinking/thinking about value (lecture and group discussion) Lecture 4 Value Proposition: Considering the real needs and value of the target customers (lecture and group work) Lecture 5 DEFINE: Identify a driving question that inspires others to search for creative solutions (lecture and group work) Lecture 6: Future Thinking: To get a bird's eye view of future society and the issues that need to be addressed (lecture and group work). Lecture 7: Building a business creation plan: Using all the methods learned up to this point, work in groups to create a concept and solution for business creation (lecture and group work). Lecture 8: Presentation / Summary For this course, to ensure effective online group work, please note the following: •Online Tool Usage This course assumes that you are proficient in the basic operations of Teams and Miro (https://miro.com/ja/). If you have any concerns about using these tools, please review and prepare in advance. (Please note that we will provide a brief explanation of Miro on the day, but we recommend trying it out beforehand.) •Group Discussions (Primary Language: Japanese) We value meaningful exchanges of ideas and constructive feedback that contribute to the growth of the entire group through lively discussions in Japanese. Please participate actively and positively. •Camera Use For smooth online communication, please keep your camera on whenever possible. Two-Day Intensive Course (May 31, Saturday & June 1, Sunday) Day 1: May 31 (Saturday) Four 90-minute sessions = 360 minutes (Sessions 1–4) • Session 1: 12:00 – 13:30 • Session 2: 13:45 – 15:15 • Session 3: 15:30 – 17:00 • Session 4: 17:15 – 18:45 Day 2: June 1 (Sunday) Three and a half 90-minute sessions = 315 minutes (Sessions 5–8) • Session 5: 12:00 – 13:30 • Session 6: 13:45 – 15:15 • Sessions 7 & 8: 15:30 – 18:00 (including breaks)
Text/Reference Books,etc.	References: ・Creativity and Innovation Management : Journal https://onlinelibrary.wiley.com/journal/14678691 ・DESIGN CONFERENCE : International conference https://www.designconference.org/ ・Osterwalder A (2004), The Business Model Ontology a Proposition in a Design Science Approach (Doctoral dissertation, Université de Lausanne, Faculté des hautes études commerciales ). ・Takashi Maeno ( Author ), Toshiyuki Yasui ( Author ), Successful Shirasaka ( Author ), Yoshikazu Tomita ( Author ), Kintoku Ishibashi ( Author ), Toru Iwata ( Author ), Hiroyuki Yakita ( Author ) “Change the world with system x design thinking” Keio SDM "How to Create Innovation" ・Alex Osterwalder ( Author ), Yves Pigneur ( Author ), Greg Bernada ( Author ), Alan Smith ( Author ), Seki Miwa ( Translation ) 2015 "Value Proposition Design" Create products and services that customers want
PC or AV used in Class,etc.	Text, Handouts, Microsoft Teams
(More Details)
Learning techniques to be incorporated	Discussions, Paired Reading
Suggestions on Preparation and Review	If you do not do the assignments in advance, it will interfere with the next lecture, so be sure to submit them.
Requirements
Grading Method	•Contribution to Group Work: 20 points •Contribution to Lectures: 30 points •Individual assignment : Report: 30 points •Group Presentation Evaluation: 20 points Detailed evaluation criteria will be explained during the first lecture.
Practical Experience	Experienced
Summary of Practical Experience and Class Contents based on it	Engaged in the founding of startups and the management of venture companies and listed companies as a board member. In addition, I have experience conducting lectures on entrepreneurship development and leadership development based on practical experience at universities and private companies.
Message
Other
Please fill in the class improvement questionnaire which is carried out on all classes. Instructors will reflect on your feedback and utilize the information for improving their teaching.

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