WSS20201 Management of Innovation

Hiroshima University Syllabus

Japanese

Academic Year 2024Year School/Graduate School Graduate School of Advanced Science and Engineering (Master's Course) Division of Advanced Science and Engineering Smart Innovation Program

Lecture Code WSS20201 Subject Classification Specialized Education

Subject Name イノベーション論

Subject Name
（Katakana）イノベーションロン

Subject Name in
English Management of Innovation

Instructor HAYASHI RYUICHI

Instructor
(Katakana) ハヤシ　リュウイチ

Campus Higashi-Hiroshima Semester/Term 1st-Year,  Second Semester,  Second Semester

Days, Periods, and Classrooms (2nd) Inte

Lesson Style Lecture Lesson Style
(More Details) 　

Lecture-based, but some group discussions will be included.

Credits 2.0 Class Hours/Week 　 Language of Instruction J : Japanese

Course Level 5 : Graduate Basic

Course Area（Area） 25 : Science and Technology

Course Area（Discipline） 10 : Integrated Engineering

Eligible Students Master's Course Students

Keywords Innovation, Business Management, Creation of New Business, Globalization, Strategy for Technology Development

Special Subject for Teacher Education 　 Special Subject 　

Class Status
within Educational
Program
(Applicable only to targeted subjects for undergraduate students)
Criterion referenced
Evaluation
(Applicable only to targeted subjects for undergraduate students)

Class Objectives
/Class Outline In this lecture, students will understand the concept of innovation from the perspective of society, economy, corporate management, and technological development, and gain knowledge to apply it to actual business strategy planning and practice. After discussing the basic concepts of innovation creation and development, open innovation, and the innovator's dilemma in lectures, students will investigate and discuss actual examples to gain a deep understanding that can be applied to business. Finally, students will deepen their discussions with an awareness of creating innovation that takes advantage of Japan's strengths as an industry and company.
The class will be held in the form of an intensive lecture series that integrates 15 lectures into five. Each session will include a lecture and a presentation by students on the previous session's content. More than half of the time will be spent in question-and-answer sessions and discussions, with active learning as the main part of the lecture. In the latter half of the lecture, we will consider how innovation is created in the real world and how it contributes to society, including invited lectures by leading corporate executives.
Prof.Ryuichi Hayashi, The director of Digital Monozukuri (Manufacturing) Education and Research Center, and 3 other visiting professors are in charge of this class. (All lectures will be conducted by part-time visiting professors, so contact Prof. Ohshita, if any.)

Class Objectives
1.Students will be able to explain the creation and development of innovation with 2-3 practical examples.
2.Students will be able to understand the concepts of open innovation and the innovator's dilemma with actual examples, and be able to propose some corporate strategies for innovation.
3.To be able to understand and propose what is important in promoting innovation as a Japanese company or as a nation.

Class Schedule Lesson1 Guidance: To understand the goals, overall design, activities, and evaluation methods of the Management of Innovation. Create your own achievement goals based on the participants' expectations.
Lesson2 What is innovation (lecture): Overview of the concept of innovation starting with Schumpeter, including historical background.
Lesson3 The nature of innovation (lecture): Students will learn theories and analysis methods of pioneering innovation with reference to Diffusion of Innovation by Everett Rogers on the creation and development of innovation, and consider the nature of innovation. To understand the flow to standardization with the concept of dominant design and to think about the innovation life cycle.
Lesson4 What is innovation (presentation and discussion): Each student will present an example of a phenomenon that can be considered as innovation. The presentations will include the common characteristics of innovation, the relationship between business, society, and technology, and the process of diffusion and standardization of innovation. After each presentation, students will have time for discussion.
Lesson5 Expand on the content of #4.
Lesson6 Innovation and Industry (Lecture): Innovation has had a significant impact on society as well as creating new industries or driving out existing industries and transforming them into new ones. We will discuss the relationship between innovation and industry in the history of technology from the Industrial Revolution to the present day.
Lesson7 Innovation and Industry (Presentation and Discussion): Each student will present his/her survey on domestic and international examples of how innovation has created new industries or displaced old ones.  Students will learn about the close relationship between innovation and the creation and development of industries by discussing the results of their own research.
Lesson8 Innovation and Corporate Strategy 1 (Lecture): Learn how innovation promoted by companies has changed from the 20th to the 21st century with actual examples. To understand the emergence of new competitors through sustained innovation and disruptive innovation, and the innovator's dilemma with reference to The Innovator's Dilemma by Christensen.
Lesson9 Innovation and Corporate Strategy
Lesson10 Innovation and Corporate Strategy (Discussion): Based on the content of the previous lecture and the lecture by the invited lecturer, each student will survey actual examples of sustainable innovation and disruptive innovation and make a presentation. Through their presentations and questions and answers, we will discuss how to think about innovation strategy as a company.
Lesson11 Innovation and Corporate Strategy 2 (lecture): To consider the key elements of the environment in which innovation is born. Understand the importance of Open Innovation proposed by Henry Chesbrough and the background of the times, understand the importance of entrepreneurial activities and the building of innovation ecosystems to support them, and discuss how these are incorporated into corporate activities.
Lesson12 Innovation and Corporate Strategy
Lesson13 Innovation and Corporate Strategy 2 (Presentation and Discussion): With reference to the previous lecture and the lecture by the invited lecturer, each student will survey the environment in which innovation is born, the background and mindset of the person leading the innovation, and how the relationship with corporate activities has been influenced, and make a presentation.
Through discussion, students will understand the importance of the innovation environment and the manpower training.
Lesson14 Innovation and Corporate Strategy　
Lesson15 Issues of innovation creation (discussion): Based on the knowledge learned in the lecture and the contents of the discussion, the students will discuss how Japanese companies can realize innovation and summarize the results.

Text/Reference
Books,etc. Diffusion of Innovations 5th edition, Everett M.Rogers, translated by Toshio Mitsufuji, 2007, Shoei-sha
Drucker on Marketing, William A.Cohen, Crime and Punishment of a Marketer, translated by Yukiko Matsuura, 2013, Nikkei BP Marketing
The Innovator's Dilemma, C. Christensen, Harvard Business School Press 1997, Translated by Shumpeita Tamada, Shoei-sha
The Innovator's Dilemma, C. Christensen, Harvard Business School Press 1997, Translated by Shumpeita Tamada, Shoei-sha, 2003
Open Innovation,  H. Chesborough 2003, translated by Keiichiro Omae, 2004, SANNO University Publications Department

PC or AV used in
Class,etc. 　

(More Details) Lecture handouts will be distributed as PowerPoint files on the day of each lecture. It is recommended to bring your own PC or smart phone to the class to research your own assignments.　Lecture will be held face-to-face, but some may be delivered via web.
From the second lecture, each student will be required to give a presentation on his/her survey in a short period of time, so please be prepared for presentations.
Because we use an active learning method that allows for a lot of time for questions and answers and group discussion in each class, students are expected to participate by expressing their own opinions. Attitude toward participation will be the target of evaluation.

Learning techniques to be incorporated 　

Suggestions on
Preparation and
Review Think about how innovations related to products around us occurred and how they spread around the world. Read and understand the outlines in some of the reference books.  It is recommendable to think of some areas of innovation that interest you beforehand, as students will research them in the lecture.

Requirements The lecture will be given as an intensive lecture on Saturday afternoon, with breaks and work time as necessary. The effect of missing one lecture on the grade is significant. Plan to attend all lectures.

Grading Method Content of prepared presentation charts: 50%, Participation in question-and-answer session during the lecture and communication skills such as presentation techniques: 50%.

Practical Experience

Summary of Practical Experience and Class Contents based on it

Message Questions and consultations will be answered before and after the class or by email.
If an interview is necessary, a time should be set up via email.

Other

Please fill in the class improvement questionnaire which is carried out on all classes.
Instructors will reflect on your feedback and utilize the information for improving their teaching.

Academic Year	2024Year	School/Graduate School	Graduate School of Advanced Science and Engineering (Master's Course) Division of Advanced Science and Engineering Smart Innovation Program
Lecture Code	WSS20201	Subject Classification	Specialized Education
Subject Name	イノベーション論
Subject Name （Katakana）	イノベーションロン
Subject Name in English	Management of Innovation
Instructor	HAYASHI RYUICHI
Instructor (Katakana)	ハヤシ　リュウイチ
Campus	Higashi-Hiroshima	Semester/Term	1st-Year, Second Semester, Second Semester
Days, Periods, and Classrooms	(2nd) Inte
Lesson Style	Lecture	Lesson Style (More Details)
Lecture-based, but some group discussions will be included.
Credits	2.0	Class Hours/Week		Language of Instruction	J : Japanese
Course Level	5 : Graduate Basic
Course Area（Area）	25 : Science and Technology
Course Area（Discipline）	10 : Integrated Engineering
Eligible Students	Master's Course Students
Keywords	Innovation, Business Management, Creation of New Business, Globalization, Strategy for Technology Development
Special Subject for Teacher Education		Special Subject
Class Status within Educational Program (Applicable only to targeted subjects for undergraduate students)
Criterion referenced Evaluation (Applicable only to targeted subjects for undergraduate students)
Class Objectives /Class Outline	In this lecture, students will understand the concept of innovation from the perspective of society, economy, corporate management, and technological development, and gain knowledge to apply it to actual business strategy planning and practice. After discussing the basic concepts of innovation creation and development, open innovation, and the innovator's dilemma in lectures, students will investigate and discuss actual examples to gain a deep understanding that can be applied to business. Finally, students will deepen their discussions with an awareness of creating innovation that takes advantage of Japan's strengths as an industry and company. The class will be held in the form of an intensive lecture series that integrates 15 lectures into five. Each session will include a lecture and a presentation by students on the previous session's content. More than half of the time will be spent in question-and-answer sessions and discussions, with active learning as the main part of the lecture. In the latter half of the lecture, we will consider how innovation is created in the real world and how it contributes to society, including invited lectures by leading corporate executives. Prof.Ryuichi Hayashi, The director of Digital Monozukuri (Manufacturing) Education and Research Center, and 3 other visiting professors are in charge of this class. (All lectures will be conducted by part-time visiting professors, so contact Prof. Ohshita, if any.) Class Objectives 1.Students will be able to explain the creation and development of innovation with 2-3 practical examples. 2.Students will be able to understand the concepts of open innovation and the innovator's dilemma with actual examples, and be able to propose some corporate strategies for innovation. 3.To be able to understand and propose what is important in promoting innovation as a Japanese company or as a nation.
Class Schedule	Lesson1 Guidance: To understand the goals, overall design, activities, and evaluation methods of the Management of Innovation. Create your own achievement goals based on the participants' expectations. Lesson2 What is innovation (lecture): Overview of the concept of innovation starting with Schumpeter, including historical background. Lesson3 The nature of innovation (lecture): Students will learn theories and analysis methods of pioneering innovation with reference to Diffusion of Innovation by Everett Rogers on the creation and development of innovation, and consider the nature of innovation. To understand the flow to standardization with the concept of dominant design and to think about the innovation life cycle. Lesson4 What is innovation (presentation and discussion): Each student will present an example of a phenomenon that can be considered as innovation. The presentations will include the common characteristics of innovation, the relationship between business, society, and technology, and the process of diffusion and standardization of innovation. After each presentation, students will have time for discussion. Lesson5 Expand on the content of #4. Lesson6 Innovation and Industry (Lecture): Innovation has had a significant impact on society as well as creating new industries or driving out existing industries and transforming them into new ones. We will discuss the relationship between innovation and industry in the history of technology from the Industrial Revolution to the present day. Lesson7 Innovation and Industry (Presentation and Discussion): Each student will present his/her survey on domestic and international examples of how innovation has created new industries or displaced old ones. Students will learn about the close relationship between innovation and the creation and development of industries by discussing the results of their own research. Lesson8 Innovation and Corporate Strategy 1 (Lecture): Learn how innovation promoted by companies has changed from the 20th to the 21st century with actual examples. To understand the emergence of new competitors through sustained innovation and disruptive innovation, and the innovator's dilemma with reference to The Innovator's Dilemma by Christensen. Lesson9 Innovation and Corporate Strategy Lesson10 Innovation and Corporate Strategy (Discussion): Based on the content of the previous lecture and the lecture by the invited lecturer, each student will survey actual examples of sustainable innovation and disruptive innovation and make a presentation. Through their presentations and questions and answers, we will discuss how to think about innovation strategy as a company. Lesson11 Innovation and Corporate Strategy 2 (lecture): To consider the key elements of the environment in which innovation is born. Understand the importance of Open Innovation proposed by Henry Chesbrough and the background of the times, understand the importance of entrepreneurial activities and the building of innovation ecosystems to support them, and discuss how these are incorporated into corporate activities. Lesson12 Innovation and Corporate Strategy Lesson13 Innovation and Corporate Strategy 2 (Presentation and Discussion): With reference to the previous lecture and the lecture by the invited lecturer, each student will survey the environment in which innovation is born, the background and mindset of the person leading the innovation, and how the relationship with corporate activities has been influenced, and make a presentation. Through discussion, students will understand the importance of the innovation environment and the manpower training. Lesson14 Innovation and Corporate Strategy　 Lesson15 Issues of innovation creation (discussion): Based on the knowledge learned in the lecture and the contents of the discussion, the students will discuss how Japanese companies can realize innovation and summarize the results.
Text/Reference Books,etc.	Diffusion of Innovations 5th edition, Everett M.Rogers, translated by Toshio Mitsufuji, 2007, Shoei-sha Drucker on Marketing, William A.Cohen, Crime and Punishment of a Marketer, translated by Yukiko Matsuura, 2013, Nikkei BP Marketing The Innovator's Dilemma, C. Christensen, Harvard Business School Press 1997, Translated by Shumpeita Tamada, Shoei-sha The Innovator's Dilemma, C. Christensen, Harvard Business School Press 1997, Translated by Shumpeita Tamada, Shoei-sha, 2003 Open Innovation, H. Chesborough 2003, translated by Keiichiro Omae, 2004, SANNO University Publications Department
PC or AV used in Class,etc.
(More Details)	Lecture handouts will be distributed as PowerPoint files on the day of each lecture. It is recommended to bring your own PC or smart phone to the class to research your own assignments.　Lecture will be held face-to-face, but some may be delivered via web. From the second lecture, each student will be required to give a presentation on his/her survey in a short period of time, so please be prepared for presentations. Because we use an active learning method that allows for a lot of time for questions and answers and group discussion in each class, students are expected to participate by expressing their own opinions. Attitude toward participation will be the target of evaluation.
Learning techniques to be incorporated
Suggestions on Preparation and Review	Think about how innovations related to products around us occurred and how they spread around the world. Read and understand the outlines in some of the reference books. It is recommendable to think of some areas of innovation that interest you beforehand, as students will research them in the lecture.
Requirements	The lecture will be given as an intensive lecture on Saturday afternoon, with breaks and work time as necessary. The effect of missing one lecture on the grade is significant. Plan to attend all lectures.
Grading Method	Content of prepared presentation charts: 50%, Participation in question-and-answer session during the lecture and communication skills such as presentation techniques: 50%.
Practical Experience
Summary of Practical Experience and Class Contents based on it
Message	Questions and consultations will be answered before and after the class or by email. If an interview is necessary, a time should be set up via email.
Other
Please fill in the class improvement questionnaire which is carried out on all classes. Instructors will reflect on your feedback and utilize the information for improving their teaching.

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