| Academic Year |
2024Year |
School/Graduate School |
Graduate School of Humanities and Social Sciences (Master's Course) Division of Humanities and Social Sciences Management Sciences Program |
| Lecture Code |
WMF00900 |
Subject Classification |
Specialized Education |
| Subject Name |
国際マーケティング戦略論 |
Subject Name
（Katakana） |
コクサイマーケティングセンリャクロン |
Subject Name in
English |
International Marketing Strategy |
| Instructor |
SEO EUNJI |
Instructor
(Katakana) |
ソ ウンジ |
| Campus |
Higashi-Senda |
Semester/Term |
1st-Year, Second Semester, Second Semester |
| Days, Periods, and Classrooms |
(2nd) Fri11-12：Higashi-Senda Seminar Rm 4 |
| Lesson Style |
Lecture |
Lesson Style
(More Details) |
|
| lecture, discussion, presentation of students |
| Credits |
2.0 |
Class Hours/Week |
|
Language of Instruction |
J
:
Japanese |
| Course Level |
5
:
Graduate Basic
|
| Course Area（Area） |
24
:
Social Sciences |
| Course Area（Discipline） |
04
:
Management |
| Eligible Students |
a first year master student, a second year master student |
| Keywords |
Globalization, Emerging Markets, Global Marketing Research, Global Products, Global Consumers |
| Special Subject for Teacher Education |
|
Special Subject |
|
Class Status
within Educational
Program
(Applicable only to targeted subjects for undergraduate students) | |
|---|
Criterion referenced
Evaluation
(Applicable only to targeted subjects for undergraduate students) | |
|---|
Class Objectives
/Class Outline |
This course is aimed at understanding diverse international business environments, building ability to develop effective/efficient international marketing plan, and gather the knowledge as to international consumers' view points in rapidly changing global business environments. |
| Class Schedule |
lesson1 Globalization Imperative
lesson2 Global Cultural Environment/Buying Behavior
lesson3 Global Marketing Research
lesson4 Global Segmentation and Positioning
lesson5 Golobal Marketing Strategy
lesson6 Market Entry Strategies
lesson7 Export & Import Management
lesson8 Products and Services 1
lesson9 Products and Services 2
lesson10 Global Pricing
lesson11 Global Marketing Communications
lesson12 Global Logistics & Distribution
lesson13 Case Analysis 1
lesson14 Case Analysis 2
lesson15 Final Test
Case Analysis, Presentation (Resume), Final Test |
Text/Reference
Books,etc. |
Kotabe, M. and Helsen, K (2010). Global Marketing Management, John Wiley & Sons, 5th edition |
PC or AV used in
Class,etc. |
|
| (More Details) |
PC |
| Learning techniques to be incorporated |
|
Suggestions on
Preparation and
Review |
It is essential to read every chapter of textbook befor attending the class. |
| Requirements |
Attending class is essential for this course. Class attendance will be checked at every class in the beginning. There would be no penalty as long as you miss up to five classes. If you miss more than five classes, however, you will get a grade of F regardless of your performance. |
| Grading Method |
Presentation: ５０％
Discussion：１０％
Final Test or the report：３０％
Status of efforts in class：１０％ |
| Practical Experience |
|
| Summary of Practical Experience and Class Contents based on it |
|
| Message |
none |
| Other |
none |
Please fill in the class improvement questionnaire which is carried out on all classes.
Instructors will reflect on your feedback and utilize the information for improving their teaching. |