| Academic Year |
2024Year |
School/Graduate School |
Graduate School of Humanities and Social Sciences (Master's Course) Division of Humanities and Social Sciences Management Sciences Program |
| Lecture Code |
WMF00800 |
Subject Classification |
Specialized Education |
| Subject Name |
マーケティング論 |
Subject Name
（Katakana） |
マーケティングロン |
Subject Name in
English |
Marketing |
| Instructor |
SEO EUNJI |
Instructor
(Katakana) |
ソ ウンジ |
| Campus |
Higashi-Senda |
Semester/Term |
1st-Year, First Semester, First Semester |
| Days, Periods, and Classrooms |
(1st) Fri13-14：Higashi-Senda Seminar Rm 4 |
| Lesson Style |
Lecture |
Lesson Style
(More Details) |
|
| Lecture, Discussion, Group presentation |
| Credits |
2.0 |
Class Hours/Week |
|
Language of Instruction |
J
:
Japanese |
| Course Level |
5
:
Graduate Basic
|
| Course Area（Area） |
24
:
Social Sciences |
| Course Area（Discipline） |
04
:
Management |
| Eligible Students |
a first year master student, a second year master student |
| Keywords |
Product Differentiation, Market Segment, Product Lifecycle, Customer Behavior, New Product Development, Marketing Strategy, Relationship Marketing |
| Special Subject for Teacher Education |
|
Special Subject |
|
Class Status
within Educational
Program
(Applicable only to targeted subjects for undergraduate students) | |
|---|
Criterion referenced
Evaluation
(Applicable only to targeted subjects for undergraduate students) | |
|---|
Class Objectives
/Class Outline |
This lecture brings together two key concepts, the market and firms. The basic foundations of marketing will be provided and then explained that how companies can act and grow under competitive market environments. The objectives of the course are followed. First, understand the basic meaning of keywords and basic theories related to marketing. Second, upgrade your interesting and knowledge as to specific market trend and firms’ activities. After you successfully complete this lecture you will obtain the following outcomes:
(1) An understanding of the core meaning of marketing and market.
(2) Obtain a solid foundation for explain market trends and firm’s marketing activities.
|
| Class Schedule |
lesson1 Guidance of lecture, THe meaning of marketing
lesson2 Product Differentiation
lesson3 Market Segmentation
lesson4 Product Lifecycle
lesson5 Consumer Behaviors
lesson6 New Product Developments
lesson7 Marketing Mix 1 (products and promotion)
lesson8 Marketing Mix 2 (channel and price)
lesson9 Strategic Marketing
lesson10 Marketing Organization and Resource Management
lesson11 Relationship Marketing
lesson12 Marketing Channel
lesson13 Business Marketing
lesson14 International Marketing
lesson15 Service Marketing
Case Analysis, Presentation |
Text/Reference
Books,etc. |
Takasima, K and kuwahara, H(2008), H Gendai marketing , yuhigaku |
PC or AV used in
Class,etc. |
|
| (More Details) |
PC |
| Learning techniques to be incorporated |
|
Suggestions on
Preparation and
Review |
It is mandatory to read the chapter before attending class. |
| Requirements |
Attending class is essential for this course. Class attendance will be checked at every class in the beginning. There would be no penalty as long as you miss up to five classes. If you miss more than five classes, however, you will get a grade of F regardless of your performance. |
| Grading Method |
Case presentation: 30%
Chapter presentation: 20%
Status of efforts in class： 20%
Final report 30%
|
| Practical Experience |
|
| Summary of Practical Experience and Class Contents based on it |
|
| Message |
none |
| Other |
none |
Please fill in the class improvement questionnaire which is carried out on all classes.
Instructors will reflect on your feedback and utilize the information for improving their teaching. |