8E550901 Introduction to business creation

Hiroshima University Syllabus

Japanese

Academic Year 2024Year School/Graduate School Common Graduate Courses (Doctoral Course)

Lecture Code 8E550901 Subject Classification Common Graduate Courses

Subject Name 事業創造概論

Subject Name
（Katakana）ジギョウソウゾウガイロン

Subject Name in
English Introduction to business creation

Instructor HAMAMOTO AMI

Instructor
(Katakana) ハマモト　アミ

Campus Higashi-Hiroshima Semester/Term 1st-Year,  First Semester,  1Term

Days, Periods, and Classrooms (1T) Inte：Online

Lesson Style Lecture Lesson Style
(More Details) 　

2 days of intensive lectures (June 1 and June 2)
- Day 1: 90 minutes x 4 sessions = 360 minutes (1st to 4th sessions)
　　Session 1: 10:00-11:30
　　Session 2: 12:30-14:00
　　Session 3: 14:15-15:45
　　Session 4: 16:00-17:30

- Day 2: 90 minutes x 3.5 sessions = 315 minutes (5th to 8th sessions)
　　Session 5: 10:00-11:30
　　Session 6: 12:30-14:00
　　Session 7: 14:15-15:45
　　Session 8: 16:00-16:45

Credits 1.0 Class Hours/Week 　 Language of Instruction J : Japanese

Course Level 5 : Graduate Basic

Course Area（Area） 21 : Fundamental Competencies for Working Persons

Course Area（Discipline） 03 : Career Education

Eligible Students Graduate student (Doctoral Course)

Keywords Innovation management, Value creation, Design thinking

Special Subject for Teacher Education 　 Special Subject 　

Class Status
within Educational
Program
(Applicable only to targeted subjects for undergraduate students) This course is one of the elective subjects in the category of "Career Development and Data Literacy Courses" for Common Graduate Courses. This category of courses aims to provide opportunities for students to learn about the development of the current social systems, to gain knowledge needed for the future, to concretely tackle the challenges facing modern society, and to acquire the ability to utilize knowledge and skills.
Criterion referenced
Evaluation
(Applicable only to targeted subjects for undergraduate students)

Class Objectives
/Class Outline The world has become more uncertain and complex, with an unpredictable future ahead of us. The leaders of the next generation in both business and research must have the design skills to look beyond their area of expertise to comprehend social and research issues from a macro perspective, and to find micro solutions.
One of the things that many people find difficult, even though it is necessary for business creation, is the creation of interesting perspectives and ideas that will change society. Tackling head-on the issues that need to be solved in the world can lead to jumping into a red ocean (a situation in which there are numerous competitors in the market and competition is intensifying), making it difficult to sustain a business. Therefore, this course focuses on experiencing the processes, methods, and ways of thinking with the aim of capturing social issues from an innovative new perspective and proposing meaningful value to the target audience. Through trial-and-error group work, this course will help participants understand the overarching and multifaceted perspectives that lead to business creation.

Class Schedule Lecture 1: The significance of bird's-eye view thinking in uncertain and complex era (lecture and group discussion)

Lecture 2: How to leverage diversity and create new ideas as a team (lecture and group discussion)

Lecture 3: The importance of value propositions in business creation:
What is value？/design thinking/thinking about value (lecture and group discussion)

Lecture 4 Value Proposition: Considering the real needs and value of the target customers (lecture and group work)
Lecture 5 DEFINE: Identify a driving question that inspires others to search for creative solutions (lecture and group work)
Lecture 6: Future Thinking: To get a bird's eye view of future society and the issues that need to be addressed (lecture and group work).
Lecture 7: Building a business creation plan: Using all the methods learned up to this point, work in groups to create a concept and solution for business creation (lecture and group work).
Lecture 8: Presentation / Summary
Features of this course
This course is available as an online course conducted in Japanese and as an on-demand English course. Please note that each course has different features.

Online Japanese language courses;
80% of the online lectures consist of discussions in Japanese.
Emphasis is placed on having participants experience the process of generating ideas that can be applied in research and business practice.
Therefore, you are expected to communicate smoothly in Japanese.

On-demand English Courses;
On-demand lectures are provided entirely in English, and instead of having no discussion, there is an introduction to more methods.
The lectures can be studied freely at your own time, yet the volume of assignments is extremely large in order to ensure your comprehension of the lecture contents.

Text/Reference
Books,etc. References:
・Creativity and Innovation Management : Journal https://onlinelibrary.wiley.com/journal/14678691
・DESIGN CONFERENCE : International conference https://www.designconference.org/
・Osterwalder A (2004), The Business Model Ontology a Proposition in a Design Science Approach
(Doctoral dissertation, Université de Lausanne, Faculté des hautes études commerciales ).
・Takashi Maeno ( Author ), Toshiyuki Yasui ( Author ), Successful Shirasaka ( Author ), Yoshikazu Tomita ( Author ), Kintoku Ishibashi ( Author ), Toru Iwata ( Author ), Hiroyuki Yakita ( Author )
“Change the world with system x design thinking” Keio SDM "How to Create Innovation"
・Alex Osterwalder ( Author ), Yves Pigneur ( Author ), Greg Bernada ( Author ), Alan Smith ( Author ),
Seki Miwa ( Translation ) 2015 "Value Proposition Design" Create products and services that customers want

PC or AV used in
Class,etc. 　

(More Details)

Learning techniques to be incorporated 　

Suggestions on
Preparation and
Review If you do not do the assignments in advance, it will interfere with the next lecture, so be sure to submit them.

Requirements

Grading Method ・Individual assignment 1: Reflection report of the lecture on the first day : 20 points
・Individual assignment 2: Final report: 30 points
・Contribution to the lecture and group members: 30 points
・Group presentation evaluation: 20 points
* Details of the grade evaluation criteria will be explained on the first day.

Practical Experience Experienced

Summary of Practical Experience and Class Contents based on it Engaged in the founding of startups and the management of venture companies and listed companies as a board member. In addition, I have experience conducting lectures on entrepreneurship development and leadership development based on practical experience at universities and private companies.

Message

Other

Please fill in the class improvement questionnaire which is carried out on all classes.
Instructors will reflect on your feedback and utilize the information for improving their teaching.

Academic Year	2024Year	School/Graduate School	Common Graduate Courses (Doctoral Course)
Lecture Code	8E550901	Subject Classification	Common Graduate Courses
Subject Name	事業創造概論
Subject Name （Katakana）	ジギョウソウゾウガイロン
Subject Name in English	Introduction to business creation
Instructor	HAMAMOTO AMI
Instructor (Katakana)	ハマモト　アミ
Campus	Higashi-Hiroshima	Semester/Term	1st-Year, First Semester, 1Term
Days, Periods, and Classrooms	(1T) Inte：Online
Lesson Style	Lecture	Lesson Style (More Details)
2 days of intensive lectures (June 1 and June 2) - Day 1: 90 minutes x 4 sessions = 360 minutes (1st to 4th sessions) 　　Session 1: 10:00-11:30 　　Session 2: 12:30-14:00 　　Session 3: 14:15-15:45 　　Session 4: 16:00-17:30 - Day 2: 90 minutes x 3.5 sessions = 315 minutes (5th to 8th sessions) 　　Session 5: 10:00-11:30 　　Session 6: 12:30-14:00 　　Session 7: 14:15-15:45 　　Session 8: 16:00-16:45
Credits	1.0	Class Hours/Week		Language of Instruction	J : Japanese
Course Level	5 : Graduate Basic
Course Area（Area）	21 : Fundamental Competencies for Working Persons
Course Area（Discipline）	03 : Career Education
Eligible Students	Graduate student (Doctoral Course)
Keywords	Innovation management, Value creation, Design thinking
Special Subject for Teacher Education		Special Subject
Class Status within Educational Program (Applicable only to targeted subjects for undergraduate students)	This course is one of the elective subjects in the category of "Career Development and Data Literacy Courses" for Common Graduate Courses. This category of courses aims to provide opportunities for students to learn about the development of the current social systems, to gain knowledge needed for the future, to concretely tackle the challenges facing modern society, and to acquire the ability to utilize knowledge and skills.
Criterion referenced Evaluation (Applicable only to targeted subjects for undergraduate students)
Class Objectives /Class Outline	The world has become more uncertain and complex, with an unpredictable future ahead of us. The leaders of the next generation in both business and research must have the design skills to look beyond their area of expertise to comprehend social and research issues from a macro perspective, and to find micro solutions. One of the things that many people find difficult, even though it is necessary for business creation, is the creation of interesting perspectives and ideas that will change society. Tackling head-on the issues that need to be solved in the world can lead to jumping into a red ocean (a situation in which there are numerous competitors in the market and competition is intensifying), making it difficult to sustain a business. Therefore, this course focuses on experiencing the processes, methods, and ways of thinking with the aim of capturing social issues from an innovative new perspective and proposing meaningful value to the target audience. Through trial-and-error group work, this course will help participants understand the overarching and multifaceted perspectives that lead to business creation.
Class Schedule	Lecture 1: The significance of bird's-eye view thinking in uncertain and complex era (lecture and group discussion) Lecture 2: How to leverage diversity and create new ideas as a team (lecture and group discussion) Lecture 3: The importance of value propositions in business creation: What is value？/design thinking/thinking about value (lecture and group discussion) Lecture 4 Value Proposition: Considering the real needs and value of the target customers (lecture and group work) Lecture 5 DEFINE: Identify a driving question that inspires others to search for creative solutions (lecture and group work) Lecture 6: Future Thinking: To get a bird's eye view of future society and the issues that need to be addressed (lecture and group work). Lecture 7: Building a business creation plan: Using all the methods learned up to this point, work in groups to create a concept and solution for business creation (lecture and group work). Lecture 8: Presentation / Summary Features of this course This course is available as an online course conducted in Japanese and as an on-demand English course. Please note that each course has different features. Online Japanese language courses; 80% of the online lectures consist of discussions in Japanese. Emphasis is placed on having participants experience the process of generating ideas that can be applied in research and business practice. Therefore, you are expected to communicate smoothly in Japanese. On-demand English Courses; On-demand lectures are provided entirely in English, and instead of having no discussion, there is an introduction to more methods. The lectures can be studied freely at your own time, yet the volume of assignments is extremely large in order to ensure your comprehension of the lecture contents.
Text/Reference Books,etc.	References: ・Creativity and Innovation Management : Journal https://onlinelibrary.wiley.com/journal/14678691 ・DESIGN CONFERENCE : International conference https://www.designconference.org/ ・Osterwalder A (2004), The Business Model Ontology a Proposition in a Design Science Approach (Doctoral dissertation, Université de Lausanne, Faculté des hautes études commerciales ). ・Takashi Maeno ( Author ), Toshiyuki Yasui ( Author ), Successful Shirasaka ( Author ), Yoshikazu Tomita ( Author ), Kintoku Ishibashi ( Author ), Toru Iwata ( Author ), Hiroyuki Yakita ( Author ) “Change the world with system x design thinking” Keio SDM "How to Create Innovation" ・Alex Osterwalder ( Author ), Yves Pigneur ( Author ), Greg Bernada ( Author ), Alan Smith ( Author ), Seki Miwa ( Translation ) 2015 "Value Proposition Design" Create products and services that customers want
PC or AV used in Class,etc.
(More Details)
Learning techniques to be incorporated
Suggestions on Preparation and Review	If you do not do the assignments in advance, it will interfere with the next lecture, so be sure to submit them.
Requirements
Grading Method	・Individual assignment 1: Reflection report of the lecture on the first day : 20 points ・Individual assignment 2: Final report: 30 points ・Contribution to the lecture and group members: 30 points ・Group presentation evaluation: 20 points * Details of the grade evaluation criteria will be explained on the first day.
Practical Experience	Experienced
Summary of Practical Experience and Class Contents based on it	Engaged in the founding of startups and the management of venture companies and listed companies as a board member. In addition, I have experience conducting lectures on entrepreneurship development and leadership development based on practical experience at universities and private companies.
Message
Other
Please fill in the class improvement questionnaire which is carried out on all classes. Instructors will reflect on your feedback and utilize the information for improving their teaching.

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