66310001 Business Creation

Hiroshima University Syllabus

Japanese

Academic Year 2024Year School/Graduate School Liberal Arts Education Program

Lecture Code 66310001 Subject Classification Social Cooperation Courses

Subject Name Business Creation

Subject Name
（Katakana）

Subject Name in
English Business Creation

Instructor HIRAMI NAOTAKA,NAGAI HIDEO

Instructor
(Katakana) ヒラミ　ナオタカ,ナガイ　ヒデオ

Campus Higashi-Hiroshima Semester/Term 1st-Year,  Second Semester,  3Term

Days, Periods, and Classrooms (3T) Fri5-8：IAS K207

Lesson Style Lecture Lesson Style
(More Details) 　

Lecture room：Faculty of Integrated Arts and Science
Lecture・ Seminar ・Discussion・Oral presentation

Credits 2.0 Class Hours/Week 　 Language of Instruction E : English

Course Level 1 : Undergraduate Introductory

Course Area（Area） 21 : Fundamental Competencies for Working Persons

Course Area（Discipline） 03 : Career Education

Eligible Students All faculties

Keywords Entrepreneur, Startup, Corporate management, Product planning, Eco-system
SDG_04、SDG_09、SDG_17、Practical work experience

Special Subject for Teacher Education 　 Special Subject 　

Class Status within
Liberal Arts Education This is a subject in the social collaboration area.
Expected Outcome Based on the information given during the lecture, students are recommneded to relate them with real social issue. Through this process, students are expected to build up their insight about social change and business creation.

Class Objectives
/Class Outline Increase the participant’s potential to a level where the topics of startups and corporate management being discussed in the general society (e.g. Nikkei newspaper) are understood.

Class Schedule lesson1：Actual start-up of a venture ①
        Why start up a venture right now?
lesson2：Actual start-up of a venture ②
         Business model and foundation plan
lesson3：Start-up of a venture ③
         Company value and entrepreneurial finance
lesson4：Introduction to Corporate Management ①
         Vision, mission value, corporate management strategy
lesson5：Introduction to Corporate Management ②
         SWOT analysis, organizational theory, business ethics
lesson6：Introduction to corporate management ③
        Financial statement concepts and exercises
lesson7：Management Game ① (Exercise)
         Get familiar with the game
lesson8：Management Game ② (Exercise)
         Learn from the game
lesson9：Management game ③ (discussion, presentation)
         Deepen management thinking
lesson10：Product planning ①
         Basic concept of marketing, product strategy and cohort analysis
lesson11：Product planning ②
         How to get market data, positioning analysis
lesson12：Product planning ③
         Concept formation, resource constraints
lesson13：Right of idea ①
         Think about entitlement based on your own ideas
lesson14：Making Ideas Right ②
         Make a statement of rights based on your idea
lesson15：Creating an Innovation Ecosystem ①
         Postwar history of Japan and the current situation

Lesson16: Formation of Innovation Ecosystem ②
         Examples of global initiatives

No examination, Submission of assignment each time

Text/Reference
Books,etc. [Reference book]
Ryo Natsuto "Introduction to Strategic Planning Theory and Practice of Corporate Strategy Planning" (Sanno University Press)
Hiroshi Ueda et al. "Small and Medium Enterprises / Venture Enterprises" (Yuikaku Compact)
Lam Charan, Yoichi Yamaoka (Translation) "The secret of business is learning from Indian street vendors" (Kadokawa Shoten)
Bill Orette, Kiyoko Tsukisawa (Translation) "Business Creation" (Diamond)

PC or AV used in
Class,etc. 　

(More Details) Text・Handout・Voice text・Picture（Video/PC/Other）

Learning techniques to be incorporated 　

Suggestions on
Preparation and
Review Common to each episode: Increase your chances to interact with media coverage such as news programs daily, newspaper economics and business magazines, and get interested in entrepreneurship and company managements. If you write down words that you do not understand and create your own glossary, you will naturally be able to see the world's issues.
Lecture (9): After the discussion, presentation opportunities are given to students. You will be instructed to put it in one PowerPoint (A4) sheet. Bring your PC and make sure that you have an environment where you can use PowerPoint (if it is difficult, you can substitute other software).

Requirements Students will learn while participating in lectures and exercises. Please avoid being absent. In the case of a public absence, please contact the instructor in advance if possible.

Grading Method Evaluation will be based on the total score (100 points) of each submission of the assignments. We may also consider some of your attitudes toward the class, etc.

Practical Experience Experienced

Summary of Practical Experience and Class Contents based on it The professor has a wider experience in product strategy and product planning in a car manufacture, and also in starting up a subsidery of the company in Mexico. Lectures are given based on the real business experience in addition to business theories.

Message Until now, you might have heard some management terms and concepts that you do not know but thought that you do not dare to ask for the explanation. Some of these terms and concepts will be shown and explained in the lecture when you can recheck them.

Other In case of difficulty in understanding the lecture in English, Japanese handouts will be provided with supplimental explanation in Japanese as required basis.

Please fill in the class improvement questionnaire which is carried out on all classes.
Instructors will reflect on your feedback and utilize the information for improving their teaching.

Academic Year	2024Year	School/Graduate School	Liberal Arts Education Program
Lecture Code	66310001	Subject Classification	Social Cooperation Courses
Subject Name	Business Creation
Subject Name （Katakana）
Subject Name in English	Business Creation
Instructor	HIRAMI NAOTAKA,NAGAI HIDEO
Instructor (Katakana)	ヒラミ　ナオタカ,ナガイ　ヒデオ
Campus	Higashi-Hiroshima	Semester/Term	1st-Year, Second Semester, 3Term
Days, Periods, and Classrooms	(3T) Fri5-8：IAS K207
Lesson Style	Lecture	Lesson Style (More Details)
Lecture room：Faculty of Integrated Arts and Science Lecture・ Seminar ・Discussion・Oral presentation
Credits	2.0	Class Hours/Week		Language of Instruction	E : English
Course Level	1 : Undergraduate Introductory
Course Area（Area）	21 : Fundamental Competencies for Working Persons
Course Area（Discipline）	03 : Career Education
Eligible Students	All faculties
Keywords	Entrepreneur, Startup, Corporate management, Product planning, Eco-system SDG_04、SDG_09、SDG_17、Practical work experience
Special Subject for Teacher Education		Special Subject
Class Status within Liberal Arts Education	This is a subject in the social collaboration area.
Expected Outcome	Based on the information given during the lecture, students are recommneded to relate them with real social issue. Through this process, students are expected to build up their insight about social change and business creation.
Class Objectives /Class Outline	Increase the participant’s potential to a level where the topics of startups and corporate management being discussed in the general society (e.g. Nikkei newspaper) are understood.
Class Schedule	lesson1：Actual start-up of a venture ① Why start up a venture right now? lesson2：Actual start-up of a venture ② Business model and foundation plan lesson3：Start-up of a venture ③ Company value and entrepreneurial finance lesson4：Introduction to Corporate Management ① Vision, mission value, corporate management strategy lesson5：Introduction to Corporate Management ② SWOT analysis, organizational theory, business ethics lesson6：Introduction to corporate management ③ Financial statement concepts and exercises lesson7：Management Game ① (Exercise) Get familiar with the game lesson8：Management Game ② (Exercise) Learn from the game lesson9：Management game ③ (discussion, presentation) Deepen management thinking lesson10：Product planning ① Basic concept of marketing, product strategy and cohort analysis lesson11：Product planning ② How to get market data, positioning analysis lesson12：Product planning ③ Concept formation, resource constraints lesson13：Right of idea ① Think about entitlement based on your own ideas lesson14：Making Ideas Right ② Make a statement of rights based on your idea lesson15：Creating an Innovation Ecosystem ① Postwar history of Japan and the current situation Lesson16: Formation of Innovation Ecosystem ② Examples of global initiatives No examination, Submission of assignment each time
Text/Reference Books,etc.	[Reference book] Ryo Natsuto "Introduction to Strategic Planning Theory and Practice of Corporate Strategy Planning" (Sanno University Press) Hiroshi Ueda et al. "Small and Medium Enterprises / Venture Enterprises" (Yuikaku Compact) Lam Charan, Yoichi Yamaoka (Translation) "The secret of business is learning from Indian street vendors" (Kadokawa Shoten) Bill Orette, Kiyoko Tsukisawa (Translation) "Business Creation" (Diamond)
PC or AV used in Class,etc.
(More Details)	Text・Handout・Voice text・Picture（Video/PC/Other）
Learning techniques to be incorporated
Suggestions on Preparation and Review	Common to each episode: Increase your chances to interact with media coverage such as news programs daily, newspaper economics and business magazines, and get interested in entrepreneurship and company managements. If you write down words that you do not understand and create your own glossary, you will naturally be able to see the world's issues. Lecture (9): After the discussion, presentation opportunities are given to students. You will be instructed to put it in one PowerPoint (A4) sheet. Bring your PC and make sure that you have an environment where you can use PowerPoint (if it is difficult, you can substitute other software).
Requirements	Students will learn while participating in lectures and exercises. Please avoid being absent. In the case of a public absence, please contact the instructor in advance if possible.
Grading Method	Evaluation will be based on the total score (100 points) of each submission of the assignments. We may also consider some of your attitudes toward the class, etc.
Practical Experience	Experienced
Summary of Practical Experience and Class Contents based on it	The professor has a wider experience in product strategy and product planning in a car manufacture, and also in starting up a subsidery of the company in Mexico. Lectures are given based on the real business experience in addition to business theories.
Message	Until now, you might have heard some management terms and concepts that you do not know but thought that you do not dare to ask for the explanation. Some of these terms and concepts will be shown and explained in the lecture when you can recheck them.
Other	In case of difficulty in understanding the lecture in English, Japanese handouts will be provided with supplimental explanation in Japanese as required basis.
Please fill in the class improvement questionnaire which is carried out on all classes. Instructors will reflect on your feedback and utilize the information for improving their teaching.

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