66303001 Technology Marketing

Hiroshima University Syllabus

Japanese

Academic Year 2024Year School/Graduate School Liberal Arts Education Program

Lecture Code 66303001 Subject Classification Social Cooperation Courses

Subject Name Technology Marketing

Subject Name
（Katakana）

Subject Name in
English Technology Marketing

Instructor INADA YUKO

Instructor
(Katakana) イナダ　ユウコ

Campus Higashi-Hiroshima Semester/Term 1st-Year,  Second Semester,  Intensive

Days, Periods, and Classrooms (Int) Inte：IAS J206

Lesson Style Lecture Lesson Style
(More Details) 　

Active learning; Discussions; Student presentations

Credits 2.0 Class Hours/Week 　 Language of Instruction E : English

Course Level 2 : Undergraduate Low-Intermediate

Course Area（Area） 21 : Fundamental Competencies for Working Persons

Course Area（Discipline） 03 : Career Education

Eligible Students

Keywords Technology marketing; digital marketing; international management, innovation

Special Subject for Teacher Education 　 Special Subject 　

Class Status within
Liberal Arts Education
Expected Outcome Students completing this course will be able to
-identify human needs and address customers problem in the digital era.
-understand and articulate fundamental technology marketing principles.
-develop innovation-driven marketing strategies and plans.
-effectively communicate with students from diverse backgrounds.
-acquire skills in team-based decision making and international team management.
-reflect on course learning for lifelong career development.

Class Objectives
/Class Outline *  This course will be conducted entirely in English.
     The current global business environment is rapidly evolving and increasingly complex in the swiftly changing digital world. Technology significantly influences customers, company’s performance, and society. Global business leaders often confront challenges, identify opportunities, and devise solutions using technology in an uncertain environment.
     This course focuses on creating effective technology marketing for both online and offline businesses. We will discuss how institutions create value for customers and how they can be integrated to enhance the overall customer experience. In the digital era, it is critical for students to be acquainted with human needs, society changes, and technological advancements.
　Students from diverse background collaborate on projects, identifying tasks, analyzing global marketing trends, and creating technological business ideas using human-centered design thinking. The goal is to build global teamwork, and implement effective solutions as future leader s contributing to a better society.
　Instructor provides conceptual frameworks, engage in class discussions, and conduct workshops to foster innovative ideas, formulate business strategies, and analyze digital marketing for solving global complex issues. Students are required to develop a technological marketing strategy ,including a prototype, for a final presentation.

Class Schedule * The course will take place for four days.
Day 1 (10/19)
Session 1 (180 mins): Introduction to Technology Marketing
    -Overview of technology marketing concepts and strategies
    -Evolution of technology marketing in the digital age
    -Workshop: Application

Session 2 (180 mins): Web Analysis
    -Basics of website architecture and design
    -Understanding user experience, search engine optimization, advertising platforms, and social media

Day 2 (10/20)
Session 3 (180 mins): Customer Problem
    -Human-centered design thinking
    -Customer journey
    -Workshop: Identified customer problems using design thinking and customer journey

Session 4 (180 mins): Team Project
    -Identifying customer problems and considering technological solutions.
    -Workshop: Creating a web and application

Day 3 (10/26)
Session 5 (180 mins): E-Commerce: Case study-Amazon.com
Session 6 (180 mins): Team Project
    - Identifying customer problems and considering technological solutions.
    -Workshop: Creating a web and application solution for the identified issue.

Day 4 (10/27)
Session 7(180 mins): Final presentation
Session 8 (180 mins): Wrap-up and Reflection

Text/Reference
Books,etc. References will be introduced during the course.

PC or AV used in
Class,etc. 　

(More Details) PC will be used in class.

Learning techniques to be incorporated 　

Suggestions on
Preparation and
Review Review lecture note.
Preparation for a business idea, market research and prototype will be  required.
Interview or survey on the spot might be required.

Requirements Basic marketing or business knowledge is not required. It will be covered in the course.

Grading Method 【Individual activity】
20% Presentation
20% Report
30% Active participation

【Group activity】
30% Final project presentation

Practical Experience Experienced

Summary of Practical Experience and Class Contents based on it Taking advantage of the instructor's marketing experience with IT companies, this course incorporates hands-on workshops. Students will learn concepts and frameworks related to effective IT marketing, engaging in activities that help them acquire skills relevant to leading technology and marketing companies across various industries.

Message 　The course sessions blend lectures with practical workshops, incorporating theories, frameworks and real-world experiences for effective learning in technology marketing and international management.
　Active engagement with meaningful contribution is not only expected but also encouraged, as we all learn from each other. We value and appreciate diverse viewpoints. Your challenge are welcome, and your efforts will enrich both your school life and personal career, both now and in the future.

Other Slight modifications to the sessions may occur depending on the progress.

Please fill in the class improvement questionnaire which is carried out on all classes.
Instructors will reflect on your feedback and utilize the information for improving their teaching.

Academic Year	2024Year	School/Graduate School	Liberal Arts Education Program
Lecture Code	66303001	Subject Classification	Social Cooperation Courses
Subject Name	Technology Marketing
Subject Name （Katakana）
Subject Name in English	Technology Marketing
Instructor	INADA YUKO
Instructor (Katakana)	イナダ　ユウコ
Campus	Higashi-Hiroshima	Semester/Term	1st-Year, Second Semester, Intensive
Days, Periods, and Classrooms	(Int) Inte：IAS J206
Lesson Style	Lecture	Lesson Style (More Details)
Active learning; Discussions; Student presentations
Credits	2.0	Class Hours/Week		Language of Instruction	E : English
Course Level	2 : Undergraduate Low-Intermediate
Course Area（Area）	21 : Fundamental Competencies for Working Persons
Course Area（Discipline）	03 : Career Education
Eligible Students
Keywords	Technology marketing; digital marketing; international management, innovation
Special Subject for Teacher Education		Special Subject
Class Status within Liberal Arts Education
Expected Outcome	Students completing this course will be able to -identify human needs and address customers problem in the digital era. -understand and articulate fundamental technology marketing principles. -develop innovation-driven marketing strategies and plans. -effectively communicate with students from diverse backgrounds. -acquire skills in team-based decision making and international team management. -reflect on course learning for lifelong career development.
Class Objectives /Class Outline	* This course will be conducted entirely in English. The current global business environment is rapidly evolving and increasingly complex in the swiftly changing digital world. Technology significantly influences customers, company’s performance, and society. Global business leaders often confront challenges, identify opportunities, and devise solutions using technology in an uncertain environment. This course focuses on creating effective technology marketing for both online and offline businesses. We will discuss how institutions create value for customers and how they can be integrated to enhance the overall customer experience. In the digital era, it is critical for students to be acquainted with human needs, society changes, and technological advancements. 　Students from diverse background collaborate on projects, identifying tasks, analyzing global marketing trends, and creating technological business ideas using human-centered design thinking. The goal is to build global teamwork, and implement effective solutions as future leader s contributing to a better society. 　Instructor provides conceptual frameworks, engage in class discussions, and conduct workshops to foster innovative ideas, formulate business strategies, and analyze digital marketing for solving global complex issues. Students are required to develop a technological marketing strategy ,including a prototype, for a final presentation.
Class Schedule	* The course will take place for four days. Day 1 (10/19) Session 1 (180 mins): Introduction to Technology Marketing -Overview of technology marketing concepts and strategies -Evolution of technology marketing in the digital age -Workshop: Application Session 2 (180 mins): Web Analysis -Basics of website architecture and design -Understanding user experience, search engine optimization, advertising platforms, and social media Day 2 (10/20) Session 3 (180 mins): Customer Problem -Human-centered design thinking -Customer journey -Workshop: Identified customer problems using design thinking and customer journey Session 4 (180 mins): Team Project -Identifying customer problems and considering technological solutions. -Workshop: Creating a web and application Day 3 (10/26) Session 5 (180 mins): E-Commerce: Case study-Amazon.com Session 6 (180 mins): Team Project - Identifying customer problems and considering technological solutions. -Workshop: Creating a web and application solution for the identified issue. Day 4 (10/27) Session 7(180 mins): Final presentation Session 8 (180 mins): Wrap-up and Reflection
Text/Reference Books,etc.	References will be introduced during the course.
PC or AV used in Class,etc.
(More Details)	PC will be used in class.
Learning techniques to be incorporated
Suggestions on Preparation and Review	Review lecture note. Preparation for a business idea, market research and prototype will be required. Interview or survey on the spot might be required.
Requirements	Basic marketing or business knowledge is not required. It will be covered in the course.
Grading Method	【Individual activity】 20% Presentation 20% Report 30% Active participation 【Group activity】 30% Final project presentation
Practical Experience	Experienced
Summary of Practical Experience and Class Contents based on it	Taking advantage of the instructor's marketing experience with IT companies, this course incorporates hands-on workshops. Students will learn concepts and frameworks related to effective IT marketing, engaging in activities that help them acquire skills relevant to leading technology and marketing companies across various industries.
Message	The course sessions blend lectures with practical workshops, incorporating theories, frameworks and real-world experiences for effective learning in technology marketing and international management. 　Active engagement with meaningful contribution is not only expected but also encouraged, as we all learn from each other. We value and appreciate diverse viewpoints. Your challenge are welcome, and your efforts will enrich both your school life and personal career, both now and in the future.
Other	Slight modifications to the sessions may occur depending on the progress.
Please fill in the class improvement questionnaire which is carried out on all classes. Instructors will reflect on your feedback and utilize the information for improving their teaching.

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