66303001 Technology Marketing

広島大学シラバス

English

年度 2024年度開講部局教養教育

講義コード 66303001 科目区分社会連携科目

授業科目名 Technology Marketing

授業科目名
（フリガナ）

英文授業科目名 Technology Marketing

担当教員名稲田　優子

担当教員名
(フリガナ) イナダ　ユウコ

開講キャンパス東広島開設期 1年次生   後期   集中

曜日・時限・講義室 (集) 集中：総J206

授業の方法講義授業の方法
【詳細情報】　

Active learning; Discussions; Student presentations

単位 2.0 週時間　使用言語 E : 英語

学習の段階 2 : 初級レベル

学問分野（分野） 21 : 社会人基礎

学問分野（分科） 03 : キャリア教育

対象学生

授業のキーワード Technology marketing; digital marketing; international management, innovation

教職専門科目　教科専門科目　

教養教育での
この授業の位置づけ
学習の成果 Students completing this course will be able to
-identify human needs and address customers problem in the digital era.
-understand and articulate fundamental technology marketing principles.
-develop innovation-driven marketing strategies and plans.
-effectively communicate with students from diverse backgrounds.
-acquire skills in team-based decision making and international team management.
-reflect on course learning for lifelong career development.

授業の目標・概要等 *  This course will be conducted entirely in English.
     The current global business environment is rapidly evolving and increasingly complex in the swiftly changing digital world. Technology significantly influences customers, company’s performance, and society. Global business leaders often confront challenges, identify opportunities, and devise solutions using technology in an uncertain environment.
     This course focuses on creating effective technology marketing for both online and offline businesses. We will discuss how institutions create value for customers and how they can be integrated to enhance the overall customer experience. In the digital era, it is critical for students to be acquainted with human needs, society changes, and technological advancements.
　Students from diverse background collaborate on projects, identifying tasks, analyzing global marketing trends, and creating technological business ideas using human-centered design thinking. The goal is to build global teamwork, and implement effective solutions as future leader s contributing to a better society.
　Instructor provides conceptual frameworks, engage in class discussions, and conduct workshops to foster innovative ideas, formulate business strategies, and analyze digital marketing for solving global complex issues. Students are required to develop a technological marketing strategy ,including a prototype, for a final presentation.

授業計画 * The course will take place for four days.
Day 1(10/19)
Session 1 (180 mins): Introduction to Technology Marketing
    -Overview of technology marketing concepts and strategies
    -Evolution of technology marketing in the digital age
    -Workshop: Application

Session 2 (180 mins): Web Analysis
    -Basics of website architecture and design
    -Understanding user experience, search engine optimization, advertising platforms, and social media

Day 2(10/20)
Session 3 (180 mins): Customer Problem
    -Human-centered design thinking
    -Customer journey
    -Workshop: Identified customer problems using design thinking and customer journey

Session 4 (180 mins): Team Project
    -Identifying customer problems and considering technological solutions.
    -Workshop: Creating a web and application

Day 3(10/26)
Session 5 (180 mins): E-Commerce: Case study-Amazon.com
Session 6 (180 mins): Team Project
    - Identifying customer problems and considering technological solutions.
    -Workshop: Creating a web and application solution for the identified issue.

Day 4(10/27)
Session 7(180 mins): Final presentation
Session 8 (180 mins): Wrap-up and Reflection

教科書・参考書等 References will be introduced during the course.

授業で使用する
メディア・機器等　

【詳細情報】 PC will be used in class.

授業で取り入れる
学習手法　

予習・復習への
アドバイス Review lecture note.
Preparation for a business idea, market research and prototype will be  required.
Interview or survey on the spot might be required.

履修上の注意
受講条件等 Basic marketing or business knowledge is not required. It will be covered in the course.

成績評価の基準等【Individual activity】
20% Presentation
20% Report
30% Active participation

【Group activity】
30% Final project presentation

実務経験有り

実務経験の概要と
それに基づく授業内容 Taking advantage of the instructor's marketing experience with IT companies, this course incorporates hands-on workshops. Students will learn concepts and frameworks related to effective IT marketing, engaging in activities that help them acquire skills relevant to leading technology and marketing companies across various industries.

メッセージ The course sessions blend lectures with practical workshops, incorporating theories, frameworks and real-world experiences for effective learning in technology marketing and international management.
　Active engagement with meaningful contribution is not only expected but also encouraged, as we all learn from each other. We value and appreciate diverse viewpoints. Your challenge are welcome, and your efforts will enrich both your school life and personal career, both now and in the future.

その他 Slight modifications to the sessions may occur depending on the progress.

すべての授業科目において，授業改善アンケートを実施していますので，回答に協力してください。
回答に対しては教員からコメントを入力しており，今後の改善につなげていきます。

年度	2024年度	開講部局	教養教育
講義コード	66303001	科目区分	社会連携科目
授業科目名	Technology Marketing
授業科目名（フリガナ）
英文授業科目名	Technology Marketing
担当教員名	稲田　優子
担当教員名 (フリガナ)	イナダ　ユウコ
開講キャンパス	東広島	開設期	1年次生後期集中
曜日・時限・講義室	(集) 集中：総J206
授業の方法	講義	授業の方法【詳細情報】
Active learning; Discussions; Student presentations
単位	2.0	週時間		使用言語	E : 英語
学習の段階	2 : 初級レベル
学問分野（分野）	21 : 社会人基礎
学問分野（分科）	03 : キャリア教育
対象学生
授業のキーワード	Technology marketing; digital marketing; international management, innovation
教職専門科目		教科専門科目
教養教育でのこの授業の位置づけ
学習の成果	Students completing this course will be able to -identify human needs and address customers problem in the digital era. -understand and articulate fundamental technology marketing principles. -develop innovation-driven marketing strategies and plans. -effectively communicate with students from diverse backgrounds. -acquire skills in team-based decision making and international team management. -reflect on course learning for lifelong career development.
授業の目標・概要等	* This course will be conducted entirely in English. The current global business environment is rapidly evolving and increasingly complex in the swiftly changing digital world. Technology significantly influences customers, company’s performance, and society. Global business leaders often confront challenges, identify opportunities, and devise solutions using technology in an uncertain environment. This course focuses on creating effective technology marketing for both online and offline businesses. We will discuss how institutions create value for customers and how they can be integrated to enhance the overall customer experience. In the digital era, it is critical for students to be acquainted with human needs, society changes, and technological advancements. 　Students from diverse background collaborate on projects, identifying tasks, analyzing global marketing trends, and creating technological business ideas using human-centered design thinking. The goal is to build global teamwork, and implement effective solutions as future leader s contributing to a better society. 　Instructor provides conceptual frameworks, engage in class discussions, and conduct workshops to foster innovative ideas, formulate business strategies, and analyze digital marketing for solving global complex issues. Students are required to develop a technological marketing strategy ,including a prototype, for a final presentation.
授業計画	* The course will take place for four days. Day 1(10/19) Session 1 (180 mins): Introduction to Technology Marketing -Overview of technology marketing concepts and strategies -Evolution of technology marketing in the digital age -Workshop: Application Session 2 (180 mins): Web Analysis -Basics of website architecture and design -Understanding user experience, search engine optimization, advertising platforms, and social media Day 2(10/20) Session 3 (180 mins): Customer Problem -Human-centered design thinking -Customer journey -Workshop: Identified customer problems using design thinking and customer journey Session 4 (180 mins): Team Project -Identifying customer problems and considering technological solutions. -Workshop: Creating a web and application Day 3(10/26) Session 5 (180 mins): E-Commerce: Case study-Amazon.com Session 6 (180 mins): Team Project - Identifying customer problems and considering technological solutions. -Workshop: Creating a web and application solution for the identified issue. Day 4(10/27) Session 7(180 mins): Final presentation Session 8 (180 mins): Wrap-up and Reflection
教科書・参考書等	References will be introduced during the course.
授業で使用するメディア・機器等
【詳細情報】	PC will be used in class.
授業で取り入れる学習手法
予習・復習へのアドバイス	Review lecture note. Preparation for a business idea, market research and prototype will be required. Interview or survey on the spot might be required.
履修上の注意受講条件等	Basic marketing or business knowledge is not required. It will be covered in the course.
成績評価の基準等	【Individual activity】 20% Presentation 20% Report 30% Active participation 【Group activity】 30% Final project presentation
実務経験	有り
実務経験の概要とそれに基づく授業内容	Taking advantage of the instructor's marketing experience with IT companies, this course incorporates hands-on workshops. Students will learn concepts and frameworks related to effective IT marketing, engaging in activities that help them acquire skills relevant to leading technology and marketing companies across various industries.
メッセージ	The course sessions blend lectures with practical workshops, incorporating theories, frameworks and real-world experiences for effective learning in technology marketing and international management. 　Active engagement with meaningful contribution is not only expected but also encouraged, as we all learn from each other. We value and appreciate diverse viewpoints. Your challenge are welcome, and your efforts will enrich both your school life and personal career, both now and in the future.
その他	Slight modifications to the sessions may occur depending on the progress.
すべての授業科目において，授業改善アンケートを実施していますので，回答に協力してください。回答に対しては教員からコメントを入力しており，今後の改善につなげていきます。

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