年度 |
2024年度 |
開講部局 |
教養教育 |
講義コード |
66303001 |
科目区分 |
社会連携科目 |
授業科目名 |
Technology Marketing |
授業科目名 (フリガナ) |
|
英文授業科目名 |
Technology Marketing |
担当教員名 |
担当教員未定 |
担当教員名 (フリガナ) |
タントウキョウインミテイ |
開講キャンパス |
東広島 |
開設期 |
1年次生 後期 集中 |
曜日・時限・講義室 |
(集) 集中:総K302 |
授業の方法 |
講義 |
授業の方法 【詳細情報】 |
|
Active learning; Discussions; Student presentations |
単位 |
2.0 |
週時間 |
|
使用言語 |
E
:
英語 |
学習の段階 |
2
:
初級レベル
|
学問分野(分野) |
21
:
社会人基礎 |
学問分野(分科) |
03
:
キャリア教育 |
対象学生 |
|
授業のキーワード |
Technology marketing; digital marketing; international management, innovation |
教職専門科目 |
|
教科専門科目 |
|
教養教育での この授業の位置づけ | |
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学習の成果 | Students completing this course will be able to -identify human needs and address customers problem in the digital era. -understand and articulate fundamental technology marketing principles. -develop innovation-driven marketing strategies and plans. -effectively communicate with students from diverse backgrounds. -acquire skills in team-based decision making and international team management. -reflect on course learning for lifelong career development. |
授業の目標・概要等 |
* This course will be conducted entirely in English. The current global business environment is rapidly evolving and increasingly complex in the swiftly changing digital world. Technology significantly influences customers, company’s performance, and society. Global business leaders often confront challenges, identify opportunities, and devise solutions using technology in an uncertain environment. This course focuses on creating effective technology marketing for both online and offline businesses. We will discuss how institutions create value for customers and how they can be integrated to enhance the overall customer experience. In the digital era, it is critical for students to be acquainted with human needs, society changes, and technological advancements. Students from diverse background collaborate on projects, identifying tasks, analyzing global marketing trends, and creating technological business ideas using human-centered design thinking. The goal is to build global teamwork, and implement effective solutions as future leader s contributing to a better society. Instructor provides conceptual frameworks, engage in class discussions, and conduct workshops to foster innovative ideas, formulate business strategies, and analyze digital marketing for solving global complex issues. Students are required to develop a technological marketing strategy ,including a prototype, for a final presentation. |
授業計画 |
* The course will take place for four days. Day 1 Session 1 (180 mins): Introduction to Technology Marketing -Overview of technology marketing concepts and strategies -Evolution of technology marketing in the digital age -Workshop: Application
Session 2 (180 mins): Web Analysis -Basics of website architecture and design -Understanding user experience, search engine optimization, advertising platforms, and social media
Day 2 Session 3 (180 mins): Customer Problem -Human-centered design thinking -Customer journey -Workshop: Identified customer problems using design thinking and customer journey
Session 4 (180 mins): Team Project -Identifying customer problems and considering technological solutions. -Workshop: Creating a web and application
Day 3 Session 5 (180 mins): E-Commerce: Case study-Amazon.com Session 6 (180 mins): Team Project - Identifying customer problems and considering technological solutions. -Workshop: Creating a web and application solution for the identified issue.
Day 4 Session 7(180 mins): Final presentation Session 8 (180 mins): Wrap-up and Reflection |
教科書・参考書等 |
References will be introduced during the course. |
授業で使用する メディア・機器等 |
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【詳細情報】 |
PC will be used in class. |
授業で取り入れる 学習手法 |
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予習・復習への アドバイス |
Review lecture note. Preparation for a business idea, market research and prototype will be required. Interview or survey on the spot might be required. |
履修上の注意 受講条件等 |
Basic marketing or business knowledge is not required. It will be covered in the course. |
成績評価の基準等 |
【Individual activity】 20% Presentation 20% Report 30% Active participation
【Group activity】 30% Final project presentation |
実務経験 |
有り
|
実務経験の概要と それに基づく授業内容 |
Taking advantage of the instructor's marketing experience with IT companies, this course incorporates hands-on workshops. Students will learn concepts and frameworks related to effective IT marketing, engaging in activities that help them acquire skills relevant to leading technology and marketing companies across various industries. |
メッセージ |
The course sessions blend lectures with practical workshops, incorporating theories, frameworks and real-world experiences for effective learning in technology marketing and international management. Active engagement with meaningful contribution is not only expected but also encouraged, as we all learn from each other. We value and appreciate diverse viewpoints. Your challenge are welcome, and your efforts will enrich both your school life and personal career, both now and in the future. |
その他 |
Slight modifications to the sessions may occur depending on the progress. |
すべての授業科目において,授業改善アンケートを実施していますので,回答に協力してください。 回答に対しては教員からコメントを入力しており,今後の改善につなげていきます。 |