| Academic Year |
2024Year |
School/Graduate School |
School of Economics Economics Evening Course |
| Lecture Code |
G8288200 |
Subject Classification |
Specialized Education |
| Subject Name |
マーケティング論２ |
Subject Name
（Katakana） |
マーケティングロン２ |
Subject Name in
English |
Marketing 2 |
| Instructor |
SEO EUNJI |
Instructor
(Katakana) |
ソ ウンジ |
| Campus |
Higashi-Senda |
Semester/Term |
2nd-Year, Second Semester, Second Semester |
| Days, Periods, and Classrooms |
(2nd) Fri13-14：Higashi-Senda Lecture Rm M303 |
| Lesson Style |
Lecture |
Lesson Style
(More Details) |
|
| Lecture, Case Analysis, Teamworks, Presentation |
| Credits |
2.0 |
Class Hours/Week |
|
Language of Instruction |
J
:
Japanese |
| Course Level |
3
:
Undergraduate High-Intermediate
|
| Course Area（Area） |
24
:
Social Sciences |
| Course Area（Discipline） |
04
:
Management |
| Eligible Students |
|
| Keywords |
Globalization, Emerging Markets, Global Marketing Research, Global Products, Global Consumers |
| Special Subject for Teacher Education |
|
Special Subject |
|
Class Status
within Educational
Program
(Applicable only to targeted subjects for undergraduate students) | |
|---|
Criterion referenced
Evaluation
(Applicable only to targeted subjects for undergraduate students) | Economics and Management
（Abilities and Skills）
・The ability to grasp the issues on management based on the knowledge of management, accounting and information technlogy |
|---|
Class Objectives
/Class Outline |
It is essential to get a good basic understanding of the global business environment and how it affects the marketing practices. This course will help you can understand diverse international business environments, build ability to develop effective/efficient international business plan, and implement international business management in rapidly changing global business environments. We will accomplish this objective through presentations and discussions of key concepts and analyses of multi-national companies’ global marketing decisions. |
| Class Schedule |
lesson1 Globalization Imperative
lesson2 Global Cultural Environment/Buying Behavior
lesson3 Global Marketing Research
lesson4 Global Segmentation and Positioning
lesson5 Global Marketing Strategy 1
lesson6 Global Marketing Strategy 2
lesson7 Market Entry Strategies
lesson8 Export & Import Management
lesson9 Products and Services 1
lesson10 Products and Services 2
lesson11 Global Pricing
lesson12 Middle-term test
lesson13 Global Consumers and Communications
lesson14 Global Logistics & Distribution
lesson15 Case study about international market research and business planning
Final Research, Group Discussion and Presentation, Middle-term Report |
Text/Reference
Books,etc. |
Kotabe, M. and Helsen, K (2010). Global Marketing Management, John Wiley & Sons, 5th edition |
PC or AV used in
Class,etc. |
|
| (More Details) |
PC |
| Learning techniques to be incorporated |
|
Suggestions on
Preparation and
Review |
It is essential to read the chapter of the textbook before attending the class.
|
| Requirements |
In the first class, we are going to decide on a presentation group. |
| Grading Method |
Group work: 30%
Middle-term exam: 50%
Final report: 20% |
| Practical Experience |
|
| Summary of Practical Experience and Class Contents based on it |
|
| Message |
none |
| Other |
none |
Please fill in the class improvement questionnaire which is carried out on all classes.
Instructors will reflect on your feedback and utilize the information for improving their teaching. |