G8287100 Marketing 1

Hiroshima University Syllabus

Japanese

Academic Year 2024Year School/Graduate School School of Economics Economics Evening Course

Lecture Code G8287100 Subject Classification Specialized Education

Subject Name マーケティング論１

Subject Name
（Katakana）マーケティングロン１

Subject Name in
English Marketing 1

Instructor SEO EUNJI

Instructor
(Katakana) ソ　ウンジ

Campus Higashi-Senda Semester/Term 2nd-Year, First Semester, First Semester

Days, Periods, and Classrooms (1st) Fri11：Higashi-Senda Lecture Rm M303, (1st) Fri12

Lesson Style Lecture Lesson Style
(More Details) 　

Lecture, Discussion, Group presentation

Credits 2.0 Class Hours/Week 　 Language of Instruction J : Japanese

Course Level 2 : Undergraduate Low-Intermediate

Course Area（Area） 24 : Social Sciences

Course Area（Discipline） 04 : Management

Eligible Students

Keywords Product Differentiation, Market Segment, Product Lifecycle, Customer Behavior, New Product Development, Marketing Strategy, Relationship Marketing

Special Subject for Teacher Education 　 Special Subject 　

Class Status
within Educational
Program
(Applicable only to targeted subjects for undergraduate students)
Criterion referenced
Evaluation
(Applicable only to targeted subjects for undergraduate students) Economics and Management
（Abilities and Skills）
・The ability to grasp the issues on management based on the knowledge of management, accounting and information technlogy

Class Objectives
/Class Outline This lecture brings together two key concepts, the market and firms. The basic foundations of marketing will be provided and then explained that how companies can act and grow under competitive market environments. The objectives of the course are followed. First, understand the basic meaning of keywords and basic theories related to marketing. Second, upgrade your interesting and knowledge as to specific market trend and firms’ activities. After you successfully complete this lecture you will obtain the following outcomes:
(1) An understanding of the core meaning of marketing and market.
(2) Obtain a solid foundation for explain market trends and firm’s marketing activities.

Class Schedule lesson1 Guidance of lecture (The meaning of Marketing)
lesson2 Product Differentiation
lesson3 Market Segmentation
lesson4 Product Lifecycle
lesson5 Consumer Behaviors
lesson6 New Product Developments
lesson7 Marketing Mix 1 (products and promotion)
lesson8 The middle-term test
lesson9 Marketing Mix 2 (channel and price)
lesson10 Strategic Marketing
lesson11 Marketing Organization and Resource Management
lesson12 Marketing Channel
lesson13 Business Marketing
lesson14 International Marketing
lesson15 Service Marketing

Final Exam, Case Analysis, Group Presentation

Text/Reference
Books,etc. Takasima, K and kuwahara, H(2008), H Gendai marketing , yuhigaku

PC or AV used in
Class,etc. 　

(More Details) PC

Learning techniques to be incorporated 　

Suggestions on
Preparation and
Review It is mandatory to read the chapter before attending class.

Requirements Attending class is essential for this course. Class attendance will be checked at every class in the beginning. There would be no penalty as long as you miss up to five classes. If you miss more than five classes, however, you will get a grade of F regardless of your performance.

Grading Method Group Project: 20%
Middle-term test 50%
Final report 30%

Practical Experience

Summary of Practical Experience and Class Contents based on it

Message none

Other none

Please fill in the class improvement questionnaire which is carried out on all classes.
Instructors will reflect on your feedback and utilize the information for improving their teaching.

Academic Year	2024Year	School/Graduate School	School of Economics Economics Evening Course
Lecture Code	G8287100	Subject Classification	Specialized Education
Subject Name	マーケティング論１
Subject Name （Katakana）	マーケティングロン１
Subject Name in English	Marketing 1
Instructor	SEO EUNJI
Instructor (Katakana)	ソ　ウンジ
Campus	Higashi-Senda	Semester/Term	2nd-Year, First Semester, First Semester
Days, Periods, and Classrooms	(1st) Fri11：Higashi-Senda Lecture Rm M303, (1st) Fri12
Lesson Style	Lecture	Lesson Style (More Details)
Lecture, Discussion, Group presentation
Credits	2.0	Class Hours/Week		Language of Instruction	J : Japanese
Course Level	2 : Undergraduate Low-Intermediate
Course Area（Area）	24 : Social Sciences
Course Area（Discipline）	04 : Management
Eligible Students
Keywords	Product Differentiation, Market Segment, Product Lifecycle, Customer Behavior, New Product Development, Marketing Strategy, Relationship Marketing
Special Subject for Teacher Education		Special Subject
Class Status within Educational Program (Applicable only to targeted subjects for undergraduate students)
Criterion referenced Evaluation (Applicable only to targeted subjects for undergraduate students)	Economics and Management （Abilities and Skills）・The ability to grasp the issues on management based on the knowledge of management, accounting and information technlogy
Class Objectives /Class Outline	This lecture brings together two key concepts, the market and firms. The basic foundations of marketing will be provided and then explained that how companies can act and grow under competitive market environments. The objectives of the course are followed. First, understand the basic meaning of keywords and basic theories related to marketing. Second, upgrade your interesting and knowledge as to specific market trend and firms’ activities. After you successfully complete this lecture you will obtain the following outcomes: (1) An understanding of the core meaning of marketing and market. (2) Obtain a solid foundation for explain market trends and firm’s marketing activities.
Class Schedule	lesson1 Guidance of lecture (The meaning of Marketing) lesson2 Product Differentiation lesson3 Market Segmentation lesson4 Product Lifecycle lesson5 Consumer Behaviors lesson6 New Product Developments lesson7 Marketing Mix 1 (products and promotion) lesson8 The middle-term test lesson9 Marketing Mix 2 (channel and price) lesson10 Strategic Marketing lesson11 Marketing Organization and Resource Management lesson12 Marketing Channel lesson13 Business Marketing lesson14 International Marketing lesson15 Service Marketing Final Exam, Case Analysis, Group Presentation
Text/Reference Books,etc.	Takasima, K and kuwahara, H(2008), H Gendai marketing , yuhigaku
PC or AV used in Class,etc.
(More Details)	PC
Learning techniques to be incorporated
Suggestions on Preparation and Review	It is mandatory to read the chapter before attending class.
Requirements	Attending class is essential for this course. Class attendance will be checked at every class in the beginning. There would be no penalty as long as you miss up to five classes. If you miss more than five classes, however, you will get a grade of F regardless of your performance.
Grading Method	Group Project: 20% Middle-term test 50% Final report 30%
Practical Experience
Summary of Practical Experience and Class Contents based on it
Message	none
Other	none
Please fill in the class improvement questionnaire which is carried out on all classes. Instructors will reflect on your feedback and utilize the information for improving their teaching.

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