Hiroshima University Syllabus

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Japanese
Academic Year 2024Year School/Graduate School School of Economics Economics Evening Course
Lecture Code G8287100 Subject Classification Specialized Education
Subject Name マーケティング論1
Subject Name
(Katakana)
マーケティングロン1
Subject Name in
English
Marketing 1
Instructor SEO EUNJI
Instructor
(Katakana)
ソ ウンジ
Campus Higashi-Senda Semester/Term 2nd-Year,  First Semester,  First Semester
Days, Periods, and Classrooms (1st) Fri11:Higashi-Senda Lecture Rm M303, (1st) Fri12
Lesson Style Lecture Lesson Style
(More Details)
 
Lecture, Discussion, Group presentation  
Credits 2.0 Class Hours/Week   Language of Instruction J : Japanese
Course Level 2 : Undergraduate Low-Intermediate
Course Area(Area) 24 : Social Sciences
Course Area(Discipline) 04 : Management
Eligible Students
Keywords Product Differentiation, Market Segment, Product Lifecycle, Customer Behavior, New Product Development, Marketing Strategy, Relationship Marketing 
Special Subject for Teacher Education   Special Subject  
Class Status
within Educational
Program
(Applicable only to targeted subjects for undergraduate students)
 
Criterion referenced
Evaluation
(Applicable only to targeted subjects for undergraduate students)
Economics and Management
(Abilities and Skills)
・The ability to grasp the issues on management based on the knowledge of management, accounting and information technlogy 
Class Objectives
/Class Outline
This lecture brings together two key concepts, the market and firms. The basic foundations of marketing will be provided and then explained that how companies can act and grow under competitive market environments. The objectives of the course are followed. First, understand the basic meaning of keywords and basic theories related to marketing. Second, upgrade your interesting and knowledge as to specific market trend and firms’ activities. After you successfully complete this lecture you will obtain the following outcomes:
(1) An understanding of the core meaning of marketing and market.
(2) Obtain a solid foundation for explain market trends and firm’s marketing activities.
 
Class Schedule lesson1 Guidance of lecture (The meaning of Marketing)
lesson2 Product Differentiation
lesson3 Market Segmentation
lesson4 Product Lifecycle
lesson5 Consumer Behaviors
lesson6 New Product Developments
lesson7 Marketing Mix 1 (products and promotion)
lesson8 The middle-term test
lesson9 Marketing Mix 2 (channel and price)
lesson10 Strategic Marketing
lesson11 Marketing Organization and Resource Management
lesson12 Marketing Channel
lesson13 Business Marketing
lesson14 International Marketing
lesson15 Service Marketing

Final Exam, Case Analysis, Group Presentation 
Text/Reference
Books,etc.
Takasima, K and kuwahara, H(2008), H Gendai marketing , yuhigaku 
PC or AV used in
Class,etc.
 
(More Details) PC 
Learning techniques to be incorporated  
Suggestions on
Preparation and
Review
It is mandatory to read the chapter before attending class. 
Requirements Attending class is essential for this course. Class attendance will be checked at every class in the beginning. There would be no penalty as long as you miss up to five classes. If you miss more than five classes, however, you will get a grade of F regardless of your performance. 
Grading Method Group Project: 20%
Middle-term test 50%
Final report 30%
 
Practical Experience  
Summary of Practical Experience and Class Contents based on it  
Message none 
Other none 
Please fill in the class improvement questionnaire which is carried out on all classes.
Instructors will reflect on your feedback and utilize the information for improving their teaching. 
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