| Academic Year |
2024Year |
School/Graduate School |
School of Economics Economics Evening Course |
| Lecture Code |
G7823303 |
Subject Classification |
Specialized Education |
| Subject Name |
演習 |
Subject Name
（Katakana） |
エンシュウ |
Subject Name in
English |
Seminar |
| Instructor |
SEO EUNJI |
Instructor
(Katakana) |
ソ ウンジ |
| Campus |
Higashi-Senda |
Semester/Term |
3rd-Year, First Semester, Year |
| Days, Periods, and Classrooms |
(Year) Thur11-12：Higashi-Senda Meeting Rm 4-6 |
| Lesson Style |
Seminar |
Lesson Style
(More Details) |
|
| Groupworks, Presentations |
| Credits |
4.0 |
Class Hours/Week |
|
Language of Instruction |
J
:
Japanese |
| Course Level |
3
:
Undergraduate High-Intermediate
|
| Course Area（Area） |
24
:
Social Sciences |
| Course Area（Discipline） |
04
:
Management |
| Eligible Students |
|
| Keywords |
Customer behaviors, group discussion, presentation |
| Special Subject for Teacher Education |
|
Special Subject |
|
Class Status
within Educational
Program
(Applicable only to targeted subjects for undergraduate students) | |
|---|
Criterion referenced
Evaluation
(Applicable only to targeted subjects for undergraduate students) | Economics and Management
（Comprehensive Abilities）
・The ability to analyze social phenomena, grasp and analyze the issues and assess the solution based on the ability cultivated at synthesis programs of econimics・management.
・Ability of report making, presentation and discussion |
|---|
Class Objectives
/Class Outline |
We live through a series of processes to buy, have and dispose of products and services. In this course, we will broaden the perspective for understanding consumer behaviors. We will also study unique consuming culture and firms' marketing strategies observed around the world, reflecting real-world market conditions that are globalizing. |
| Class Schedule |
lesson1 Orientation, Buying, Having and Being
lesson2 Perception
lesson3 Learning and Memory
lesson4 Motivation and Global Perspectives
lesson5 The Self
lesson6 Personality and Psychographics
lesson7 Attitude and Persuasion
lesson8 Decision Making
lesson9 Buying and Disposal
lesson10 Household Decision Making
lesson11 Group Influences and Socialmedia
lesson12 Social Information and Lifestyle
lesson13 Age Subcultures
lesson14 Cultures
lesson15 Group presentation
lesson16 Guidance
lesson17 Understanding about the project research
lesson18 Research problems①
lesson19 Research problems②
lesson20 Reviews①
lesson21 Reviews②
lesson22 Presentation
lesson23 Understanding about social research method
lesson24 Constructing hypothesis ①
lesson25 Constructing hypothesis ②
lesson26 Formulating questionnaire
lesson27 Research
lesson28 Data analysize
lesson29 Presentation ①
lesson30 Presentation② |
Text/Reference
Books,etc. |
Solomon, M., Bamossy, G., Askegaard, S and Hogg, M. K Consumer Behaviour- A European Perspective, 3th edition, (2015). |
PC or AV used in
Class,etc. |
|
| (More Details) |
PC |
| Learning techniques to be incorporated |
|
Suggestions on
Preparation and
Review |
It is essential to read every chapter of the textbook before attending the class. |
| Requirements |
Attending class is essential for this course. Class attendance will be checked at every class in the beginning. There would be no penalty as long as you miss up to three classes. If you miss more than three classes, however, you will get a grade of F regardless of your performance. |
| Grading Method |
Class Attendance 20%
Final group presentation 40%
Group discussion 40%
|
| Practical Experience |
|
| Summary of Practical Experience and Class Contents based on it |
|
| Message |
|
| Other |
|
Please fill in the class improvement questionnaire which is carried out on all classes.
Instructors will reflect on your feedback and utilize the information for improving their teaching. |