| Academic Year |
2026Year |
School/Graduate School |
School of Economics Economics Evening Course |
| Lecture Code |
G8287100 |
Subject Classification |
Specialized Education |
| Subject Name |
マーケティング論１ |
Subject Name
（Katakana） |
マーケティングロン１ |
Subject Name in
English |
Marketing 1 |
| Instructor |
SEO EUNJI |
Instructor
(Katakana) |
ソ ウンジ |
| Campus |
Higashi-Senda |
Semester/Term |
2nd-Year, First Semester, First Semester |
| Days, Periods, and Classrooms |
(1st) Thur13-14：Higashi-Senda Lecture Rm M303 |
| Lesson Style |
Lecture |
Lesson Style
(More Details) |
Face-to-face, Online (simultaneous interactive), Online (on-demand) |
| Lecture, Discussion, Group presentation |
| Credits |
2.0 |
Class Hours/Week |
2 |
Language of Instruction |
J
:
Japanese |
| Course Level |
2
:
Undergraduate Low-Intermediate
|
| Course Area（Area） |
24
:
Social Sciences |
| Course Area（Discipline） |
04
:
Management |
| Eligible Students |
|
| Keywords |
Product Differentiation, Market Segment, Product Lifecycle, Customer Behavior, New Product Development, Marketing Strategy, Relationship Marketing |
| Special Subject for Teacher Education |
|
Special Subject |
|
Class Status
within Educational
Program
(Applicable only to targeted subjects for undergraduate students) | |
|---|
Criterion referenced
Evaluation
(Applicable only to targeted subjects for undergraduate students) | Economics and Management
（Abilities and Skills）
・The ability to grasp the issues on management based on the knowledge of management, accounting and information technlogy |
|---|
Class Objectives
/Class Outline |
Marketing is concerned with how firms interact with markets. This course introduces the basic foundations of marketing and explains how companies can compete and grow in competitive market environments. The main objectives of the course are as follows. First, to understand the key concepts and fundamental theories related to marketing. Second, to deepen your interest in and knowledge of current market trends and firms’ marketing activities.
After successfully completing this course, you will be able to achieve the following learning outcomes:
(1) Demonstrate an understanding of the core meanings of “marketing” and “market.”
(2) Develop a solid foundation for explaining market trends and firms’ marketing activities. |
| Class Schedule |
lesson1 Guidance of lecture (The meaning of Marketing)
lesson2 Product Differentiation
lesson3 Market Segmentation
lesson4 Product Lifecycle
lesson5 Consumer Behaviors
lesson6 New Product Developments
lesson7 Marketing Mix 1 (products and promotion)
lesson8 Marketing Mix 2 (channel and price)
lesson9 Strategic Marketing
lesson10 Organization and Resource Management
lesson11 Marketing Channel
lesson12 The middle-term test Marketing
lesson13 Business Marketing
lesson14 International Marketing
lesson15 Service Marketing
Final Exam, Case Analysis, Group Presentation |
Text/Reference
Books,etc. |
Takasima, K and kuwahara, H(2008), H Gendai marketing , yuhigaku |
PC or AV used in
Class,etc. |
Text, Handouts, Microsoft Teams |
| (More Details) |
PC |
| Learning techniques to be incorporated |
Discussions, Post-class Report |
Suggestions on
Preparation and
Review |
It is mandatory to read the chapter before attending class. |
| Requirements |
Attending class is essential for this course. Class attendance will be checked at every class in the beginning. There would be no penalty as long as you miss up to five classes. If you miss more than five classes, however, you will get a grade of F regardless of your performance. |
| Grading Method |
Group Project: 20%
Middle-term test 50%
Final report 30%
|
| Practical Experience |
|
| Summary of Practical Experience and Class Contents based on it |
|
| Message |
none |
| Other |
none |
Please fill in the class improvement questionnaire which is carried out on all classes.
Instructors will reflect on your feedback and utilize the information for improving their teaching. |