G7823301 Seminar

Hiroshima University Syllabus

Japanese

Academic Year 2026Year School/Graduate School School of Economics Economics Evening Course

Lecture Code G7823301 Subject Classification Specialized Education

Subject Name 演習

Subject Name
（Katakana）エンシュウ

Subject Name in
English Seminar

Instructor SEO EUNJI

Instructor
(Katakana) ソ　ウンジ

Campus Higashi-Senda Semester/Term 3rd-Year,  First Semester,  Year

Days, Periods, and Classrooms (1st) Fri11-12：Higashi-Senda Meeting Rm 4-3, (2nd) Thur11-12：Higashi-Senda Meeting Rm 4-3

Lesson Style Seminar Lesson Style
(More Details) Face-to-face, Online (simultaneous interactive), Online (on-demand)

Groupworks, Presentations

Credits 4.0 Class Hours/Week 2 Language of Instruction J : Japanese

Course Level 3 : Undergraduate High-Intermediate

Course Area（Area） 24 : Social Sciences

Course Area（Discipline） 04 : Management

Eligible Students

Keywords Customer behaviors, group discussion, presentation

Special Subject for Teacher Education 　 Special Subject 　

Class Status
within Educational
Program
(Applicable only to targeted subjects for undergraduate students)
Criterion referenced
Evaluation
(Applicable only to targeted subjects for undergraduate students) Economics and Management
（Comprehensive Abilities）
・The ability to analyze social phenomena, grasp and analyze the issues and assess the solution based on the ability cultivated at  synthesis programs of econimics・management.
・Ability of report making, presentation and discussion

Class Objectives
/Class Outline We buy, own, and eventually discard various goods and services every day as part of a continuous consumption process. In the first half of this course, we will explore key concepts and perspectives for understanding such patterns of everyday consumption. Reflecting the realities of an increasingly globalized marketplace, we will also examine unique consumer behaviors and marketing practices observed in different parts of the world.

In the second half of the course, students will formulate hypotheses based on the consumer psychology and consumer behavior theories studied in the first half, conduct empirical social surveys, and test these hypotheses. Through these activities, students will learn methods of logical reasoning and inference grounded in data.

Class Schedule lesson1 Orientation, Buying, Having and Being
lesson2 Perception
lesson3 Learning and Memory
lesson4 Motivation and Global Perspectives
lesson5 The Self
lesson6 Personality and Psychographics
lesson7 Attitude and Persuasion
lesson8 Decision Making
lesson9 Buying and Disposal
lesson10 Household Decision Making
lesson11 Group Influences and Socialmedia
lesson12 Social Information and Lifestyle
lesson13 Age Subcultures　
lesson14 Cultures
lesson15 Group presentation
lesson16 Guidance
lesson17 Understanding about the project research
lesson18 Research problems①
lesson19　Research problems②
lesson20　Reviews①
lesson21　Reviews②
lesson22　Presentation
lesson23　Understanding about social research method
lesson24　Constructing hypothesis ①
lesson25　Constructing hypothesis ②
lesson26　Formulating questionnaire
lesson27 Research
lesson28 Data analysize
lesson29 Presentation ①
lesson30　Presentation②

Text/Reference
Books,etc. Takashi, I., & Takashima, K. (Eds.). (2013). Introduction to consumer behavior [入門・消費者行動論]. Tokyo: Yuhikaku.

PC or AV used in
Class,etc. Text, Handouts, Microsoft Teams

(More Details) PC

Learning techniques to be incorporated Discussions, Flip Teaching

Suggestions on
Preparation and
Review It is essential to read every chapter of the textbook before attending the class.

Requirements Attending class is essential for this course. Class attendance will be checked at every class in the beginning. There would be no penalty as long as you miss up to three classes. If you miss more than three classes, however, you will get a grade of F regardless of your performance.

Grading Method Class Attendance 20%
Final group presentation 40%
Group discussion 40%

Practical Experience

Summary of Practical Experience and Class Contents based on it

Message

Other

Please fill in the class improvement questionnaire which is carried out on all classes.
Instructors will reflect on your feedback and utilize the information for improving their teaching.

Academic Year	2026Year	School/Graduate School	School of Economics Economics Evening Course
Lecture Code	G7823301	Subject Classification	Specialized Education
Subject Name	演習
Subject Name （Katakana）	エンシュウ
Subject Name in English	Seminar
Instructor	SEO EUNJI
Instructor (Katakana)	ソ　ウンジ
Campus	Higashi-Senda	Semester/Term	3rd-Year, First Semester, Year
Days, Periods, and Classrooms	(1st) Fri11-12：Higashi-Senda Meeting Rm 4-3, (2nd) Thur11-12：Higashi-Senda Meeting Rm 4-3
Lesson Style	Seminar	Lesson Style (More Details)	Face-to-face, Online (simultaneous interactive), Online (on-demand)
Groupworks, Presentations
Credits	4.0	Class Hours/Week	2	Language of Instruction	J : Japanese
Course Level	3 : Undergraduate High-Intermediate
Course Area（Area）	24 : Social Sciences
Course Area（Discipline）	04 : Management
Eligible Students
Keywords	Customer behaviors, group discussion, presentation
Special Subject for Teacher Education		Special Subject
Class Status within Educational Program (Applicable only to targeted subjects for undergraduate students)
Criterion referenced Evaluation (Applicable only to targeted subjects for undergraduate students)	Economics and Management （Comprehensive Abilities）・The ability to analyze social phenomena, grasp and analyze the issues and assess the solution based on the ability cultivated at synthesis programs of econimics・management. ・Ability of report making, presentation and discussion
Class Objectives /Class Outline	We buy, own, and eventually discard various goods and services every day as part of a continuous consumption process. In the first half of this course, we will explore key concepts and perspectives for understanding such patterns of everyday consumption. Reflecting the realities of an increasingly globalized marketplace, we will also examine unique consumer behaviors and marketing practices observed in different parts of the world. In the second half of the course, students will formulate hypotheses based on the consumer psychology and consumer behavior theories studied in the first half, conduct empirical social surveys, and test these hypotheses. Through these activities, students will learn methods of logical reasoning and inference grounded in data.
Class Schedule	lesson1 Orientation, Buying, Having and Being lesson2 Perception lesson3 Learning and Memory lesson4 Motivation and Global Perspectives lesson5 The Self lesson6 Personality and Psychographics lesson7 Attitude and Persuasion lesson8 Decision Making lesson9 Buying and Disposal lesson10 Household Decision Making lesson11 Group Influences and Socialmedia lesson12 Social Information and Lifestyle lesson13 Age Subcultures　 lesson14 Cultures lesson15 Group presentation lesson16 Guidance lesson17 Understanding about the project research lesson18 Research problems① lesson19　Research problems② lesson20　Reviews① lesson21　Reviews② lesson22　Presentation lesson23　Understanding about social research method lesson24　Constructing hypothesis ① lesson25　Constructing hypothesis ② lesson26　Formulating questionnaire lesson27 Research lesson28 Data analysize lesson29 Presentation ① lesson30　Presentation②
Text/Reference Books,etc.	Takashi, I., & Takashima, K. (Eds.). (2013). Introduction to consumer behavior [入門・消費者行動論]. Tokyo: Yuhikaku.
PC or AV used in Class,etc.	Text, Handouts, Microsoft Teams
(More Details)	PC
Learning techniques to be incorporated	Discussions, Flip Teaching
Suggestions on Preparation and Review	It is essential to read every chapter of the textbook before attending the class.
Requirements	Attending class is essential for this course. Class attendance will be checked at every class in the beginning. There would be no penalty as long as you miss up to three classes. If you miss more than three classes, however, you will get a grade of F regardless of your performance.
Grading Method	Class Attendance 20% Final group presentation 40% Group discussion 40%
Practical Experience
Summary of Practical Experience and Class Contents based on it
Message
Other
Please fill in the class improvement questionnaire which is carried out on all classes. Instructors will reflect on your feedback and utilize the information for improving their teaching.

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