| Academic Year |
2025Year |
School/Graduate School |
School of Economics Economics Evening Course |
| Lecture Code |
G8288200 |
Subject Classification |
Specialized Education |
| Subject Name |
マーケティング論２ |
Subject Name
（Katakana） |
マーケティングロン２ |
Subject Name in
English |
Marketing 2 |
| Instructor |
SEO EUNJI |
Instructor
(Katakana) |
ソ ウンジ |
| Campus |
Higashi-Senda |
Semester/Term |
2nd-Year, Second Semester, Second Semester |
| Days, Periods, and Classrooms |
(2nd) Fri13-14：Higashi-Senda Lecture Rm M304 |
| Lesson Style |
Lecture |
Lesson Style
(More Details) |
Face-to-face, Online (simultaneous interactive), Online (on-demand) |
| lecture, discussion, presentation of students |
| Credits |
2.0 |
Class Hours/Week |
2 |
Language of Instruction |
J
:
Japanese |
| Course Level |
3
:
Undergraduate High-Intermediate
|
| Course Area（Area） |
24
:
Social Sciences |
| Course Area（Discipline） |
04
:
Management |
| Eligible Students |
a second year student, a third year student, a fourth year student |
| Keywords |
Globalization, Emerging Markets, Global Marketing Research, Global Products, Global Consumers |
| Special Subject for Teacher Education |
|
Special Subject |
|
Class Status
within Educational
Program
(Applicable only to targeted subjects for undergraduate students) | |
|---|
Criterion referenced
Evaluation
(Applicable only to targeted subjects for undergraduate students) | Economics and Management
（Abilities and Skills）
・The ability to grasp the issues on management based on the knowledge of management, accounting and information technlogy |
|---|
Class Objectives
/Class Outline |
This course is aimed at understanding diverse international business environments, building ability to develop effective/efficient international marketing plan, and gather the knowledge as to international consumers' view points in rapidly changing global business environments. |
| Class Schedule |
lesson1 Globalization Imperative
lesson2 Global Cultural Environment/Buying Behavior
lesson3 Global Marketing Research
lesson4 Global Segmentation and Positioning
lesson5 Golobal Marketing Strategy 1
lesson6 Golobal Marketing Strategy 2
lesson7 Market Entry Strategies
lesson8
lesson9 Products and Services 1
lesson10 Products and Services 2Global Pricing
lesson11 Global Pricing
lesson12 Midterm test
lesson13 Global Marketing CommunicationsCase Analysis 1
lesson14 Global Logistics & Distribution
lesson15 Examples of overseas market research and business plans
Midterm test, Group discussion, Final report
Detailed teaching methods and schedule will be explained in the first class. |
Text/Reference
Books,etc. |
Handout
Kotabe, M. and Helsen, K (2010). Global Marketing Management, John Wiley & Sons, 5th edition |
PC or AV used in
Class,etc. |
Text, Handouts, Microsoft Teams |
| (More Details) |
PC |
| Learning techniques to be incorporated |
Discussions, Post-class Report |
Suggestions on
Preparation and
Review |
It is essential to read every handout before attending the class. |
| Requirements |
Presentation groups will be decided in the first class. Please attend as many classes as possible. |
| Grading Method |
Group presentation: 3０％
Midterm test：5０％
Final report：2０％
Status of efforts in class：１０％ |
| Practical Experience |
|
| Summary of Practical Experience and Class Contents based on it |
|
| Message |
none |
| Other |
none |
Please fill in the class improvement questionnaire which is carried out on all classes.
Instructors will reflect on your feedback and utilize the information for improving their teaching. |