Japanese

Academic Year	2024Year	School/Graduate School	Graduate School of Innovation and Practice for Smart Society (Doctoral Course)
Lecture Code	WTC20001	Subject Classification	Specialized Education
Subject Name	Idea Mining Workshop
Subject Name （Katakana）
Subject Name in English	Idea Mining Workshop
Instructor	FUJIWARA AKIMASA
Instructor (Katakana)	フジワラ　アキマサ
Campus	Higashi-Hiroshima	Semester/Term	1st-Year,  First Semester,  Intensive
Days, Periods, and Classrooms	(Int) Inte
Lesson Style	Seminar	Lesson Style (More Details)
			Lecture, Workshop, Technical visits, Laboratory Visits, Discussion, Presentation ※1 Approx. 15 students ※2 Lecture schedule：July 1st - 6th (face to face), Aug. 8th - 11th (Online). Time slot will be decided later with participants. ※3 The venue is Workshop Space on the 3rd floor of East Library in Higashihroshima campus.
Credits	2.0	Class Hours/Week		Language of Instruction	E : English
Course Level	5 : Graduate Basic
Course Area（Area）	21 : Fundamental Competencies for Working Persons
Course Area（Discipline）	03 : Career Education
Eligible Students	Doctoral students in the Graduate School of Innovation and Practice for Smart Society
Keywords	Entreprenership / Innovation / textmining / Smart Infrastructure / New Energy / Environmental Sustainability
Special Subject for Teacher Education		Special Subject
Class Status within Educational Program (Applicable only to targeted subjects for undergraduate students)
Criterion referenced Evaluation (Applicable only to targeted subjects for undergraduate students)
Class Objectives /Class Outline	【Purpose】 The workshop aims to cultivate students’ entrepreneurship and ideation skills to create a social business plan within the framework of SDGs. 【Overview】 The purpose of this workshop is to practice entrepreneurship. Student teams are expected to create a technology/product based startup and write a business plan including all the building blocks of creating a social enterprise within the overall framework of Sustainable Development Goals. The workshop would cover broad spectrum of business issues in start-up creation – product development, market research, technology viability, fund raising, team formation, growth challenges and exit options. It is expected that participants at the end of the workshop would be able to assess their competencies and gain knowledge to translate it into real life situation to implement a business plan.
Class Schedule	This lecture will be provided by the invited lecturer, Prof. Arya Kumar from Indian university, Birla Institute of Technology and Science Pilani. Lecture schedule：July 1st - 6th (face to face), Aug. 8th - 11th (Online). Time slot will be decided later with participants. The venue is Workshop Space on the 3rd floor of East Library in Higashihroshima campus. Session 1: Workshop Overview & Objectives ・ Purpose ・ Ice Breaking ・ What is Venture Creation? ・ Individual & Team expectations Session 2: Why and What of Entrepreneurship? ・ Entrepreneurship as a career ・ What it takes to be an entrepreneur ・ Impact as an entrepreneur ・ Social Entrepreneurship and SDG Session 3: Idea to Opportunity ・ Learn creative problem solving - social issues. ・ Idea vs. Opportunity ・ Understanding target customer ・ Evaluating an Opportunity Session 4: Learn Business Models in Social Business ・ Understand Business and Revenue Model ・ Challenges in Social Entrepreneurship ・ Impact assessment ・ Scaling through technology solution Session 5: Understand the Hypothesis and Validations on the Business Plan ・ Business plan – what, when and for whom? ・ Business plan drivers ・ Various facets of BP - market, management team, financial requirements, risks involved, and exit strategy ・ Why plan fails? Session 6: Intellectual Property ・ Intellectual property and the various categories ・ Government regulations at the global, country and regional level ・ IP issues across industry verticals Session 7: Pitch Deck – Customer validation Session 8: Market Sizing and Hypothesize about Business Models ・ Identifying target markets and market segments ・ Sizing your market ・ Market analysis vs. marketing Business models and pricing approaches as a startup ・ Differences across industries viz. hi-tech, life sciences, clean tech etc. Session 9: Creating & Presenting a Pitch Deck & Business Plan ・ Purpose of pitch deck & business plan ・ Constituents of pitch deck ・ Sections of a business plan ・ Presenting an effective pitch ・ Elevator pitch – problem, size of problem, solution Session 10: Product Development ・ Product definition and Product differentiation ・ Assessing technical risks ・ Product plan and timelines for major milestones ・ Development resources required to complete design, specification and production Session 11: Building the Startup Team ・ Understanding your strengths and gaps ・ Common selection criteria ・ How to attract, organize, inspire, motivate talent ・ Creating an innovative culture ・ Compensation and stock ・ Advisory board Session 12 & 13: Financial and Financing of a Plan ・ Assumptions to chalk out Financial Statements ・ Profit vs Cash Generation ・ Important Financial Ratios and implications ・ Obtaining capital – how to do it; and what investors are really looking for ・ Options: Bootstrapping vs. angels vs. VCs ・ How much to raise, when to raise Session 14 & 15: Developing Business Strategy - Launching and Growth of Business ・ New Venture launch and Managing Early Growth ・ Steps involved in launching a business ・ Raising different resources ・ Motivating and inspiring a team ・ Understanding technology trends, managing cash, Record keeping ・ Managing Growth - Venture development stages, why entrepreneurs do not scale up? Pedagogy for Learning The pedagogy used in this course would focus on learning by doing and learning by interactions. The efforts of the instructor would be to: • Facilitate discussions, interactions through exercises, games, case lets, cases and videos to enable participants to understand the importance and relevance of entrepreneurship in the present era. • Develop skills to pitch their ideas for meeting their goals to raise finance. • Above all, to create an entrepreneurial environment that encourages participants to have zeal to learn by asking questions. Deliverables The workshop shall enable the participants to acquire and equip themselves with requisite knowledge and skills to start and run a business successfully, which is divided into personal skills (entrepreneurial skills) and those to start a company (Start-up tools).
Text/Reference Books,etc.	TBA
PC or AV used in Class,etc.
	(More Details)	Text / Handout / Voice text / Picture（Video/PC/Other）
Learning techniques to be incorporated
Suggestions on Preparation and Review	TBA
Requirements
Grading Method	10% class participation (including responses to class surveys) 25% Assignments 20% Business Plan submissions (including business plan sections, pitch deck etc.) 10% first presentation 15% final business plan presentation 20% Examination
Practical Experience
Summary of Practical Experience and Class Contents based on it
Message
Other
Please fill in the class improvement questionnaire which is carried out on all classes. Instructors will reflect on your feedback and utilize the information for improving their teaching.