Hiroshima University Syllabus

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Academic Year 2022Year School/Graduate School Common Graduate Courses (Doctoral Course)
Lecture Code 8E550901 Subject Classification Common Graduate Courses
Subject Name 事業創造概論
Subject Name
Subject Name in
Introduction to business creation
Instructor MAKINO EMI
マキノ エミ
Campus Higashi-Hiroshima Semester/Term 1st-Year,  First Semester,  1Term
Days, Periods, and Classrooms (1T) Weds9-10:Online
Lesson Style Lecture Lesson Style
(More Details)
Lectures will mostly be in person in Japanese. Some online (realtime) sessions as well. 
Credits 1.0 Class Hours/Week   Language of Instruction J : Japanese
Course Level 5 : Graduate Basic
Course Area(Area) 21 : Fundamental Competencies for Working Persons
Course Area(Discipline) 03 : Career Education
Eligible Students Graduate (Doctoral)
Special Subject for Teacher Education   Special Subject  
Class Status
within Educational
Criterion referenced
Class Objectives
/Class Outline
Invention and innovation are similar but different. No matter how novel an invention may be, it cannot become an innovation unless the invention is commercialized. One major reason Japan's economy has stagnated over the past few decades is because Japanese companies are losing their capacity to innovate. Despite Japan's advances in science and technology, there are not enough people who are able to transform R&D outcomes into viable businesses. This is partly why even scientists are being driven to become more entrepreneurial. This course will enable students to gain insights on entrepreneurship through lectures and in-class exercises, and also learn the basics of business creation. The course will focus on the commercialization of technology. Students will learn the difference between product development and customer development. Exercises are designed to deepen learning. No prior business knowledge is required. An additional learning objective is to improve communication skills, so students are required to be actively engaged in class. 
Class Schedule Lesson 1 Business creation traps
Lesson 2 How expert entrepreneurs think and act differently
Lesson 3 Strengths analysis
Lesson 4 Effectuation: means at hand
Lesson 5 Effectuation: enrollment
Lesson 6 Paradox of startups
Lesson 7 Technology commercialization model
Lesson 8 Reflection

Information regarding tests, reports and assignments will be announced in class

This course will primarily be conducted in Japanese. Most group work will be with Japanese students in Japanese. 
Diana Kander, 2014. All In Startup: Launching a New Idea When Everything is on the Line.Wiley. 
PC or AV used in
(More Details) Text based documents, reference materials, video 
Learning techniques to be incorporated  
Suggestions on
Preparation and
Students are required to read the assigned textbook. The book should be relatively easy to read as it is written in the form of a novel. Students are encouraged to finish reading the text as soon as possible. Many of the weekly assignments are linked to the following class. Please be aware that this means that if you miss an assignment, it will have implications also on class contribution. 
Requirements This class will be taught primarily in Japanese. 
Grading Method Contribution to class 35%
Assignments 40%
Still life report 10%
Final report 15% 
Practical Experience Experienced  
Summary of Practical Experience and Class Contents based on it Industry experience: Business and economics reporter covering many startups and corporate executives in the US. Business development for a Japanese subsidiary in the US. Conference interpreter for high-level business negotiations and meetings in various industries. 
Please fill in the class improvement questionnaire which is carried out on all classes.
Instructors will reflect on your feedback and utilize the information for improving their teaching. 
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