Hiroshima University Syllabus

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Japanese
Academic Year 2018Year School/Graduate School School of Economics Economics Evening Program
Lecture Code G8323100 Subject Classification Specialized Education
Subject Name 流通論
Subject Name
(Katakana)
リュウツウロン
Subject Name in
English
Distribution System
Instructor SAKAGAWA YUZI
Instructor
(Katakana)
サカガワ ユウジ
Campus Higashi-Senda Semester/Term 2nd-Year,  First Semester,  Intensive
Days, Periods, and Classrooms (Int) Inte:Higashi-Senda 501
Lesson Style Lecture Lesson Style
【More Details】
lecture 
Credits 2 Class Hours/Week   Language on Instruction J : Japanese
Course Level 2 : Undergraduate Low-Intermediate
Course Area(Area) 24 : Social Sciences
Course Area(Discipline) 24 : Management
Eligible Students  
Keywords  
Special Subject for Teacher Education   Special Subject  
Class Status
within Educational
Program
 
Criterion referenced
Evaluation
Economics and Management
(Abilities and Skills)
・The ability to grasp the issues on management based on the knowledge of management, accounting and information technlogy 
Class Objectives
/Class Outline
The purpose of this course is to understand the basic theory of marketing and distribution channel.  
Class Schedule lesson1 what is marketing?
lesson2 theory of consumer behavior 1
lesson3 theory of consumer behavior 2
lesson4 theory of consumer behavior 3
lesson5 theory of product differentiation 1
lesson6 theory of product differentiation 2
lesson7 theory of product differentiation 3
lesson8 theory of market segmentation 1
lesson9 theory of market segmentation 2
lesson10 theory of market segmentation 3
lesson11 theory of product life cycle 1
lesson12 theory of product life cycle 2
lesson13 theory of product life cycle 3
lesson14 theory of strategic marketing 1
lesson15 theory of strategic marketing 2

Short test and Final examination 
Text/Reference
Books,etc.
高嶋克義・桑原秀史著,『現代マーケティング論』,有斐閣,2008 
PC or AV used in
Class,etc.
Projector and Power point. 
Suggestions on
Preparation and
Review
You should read text before taking this class. 
Requirements  
Grading Method Short test is 70%. Final examination is 30%. 
Message  
Other   
Please fill in the class improvement questionnaire which is carried out on all classes.
Instructors will reflect on your feedback and utilize the information for improving their teaching. 
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