Hiroshima University Syllabus

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Japanese
Academic Year 2018Year School/Graduate School School of Economics Economics Evening Program
Lecture Code G8288100 Subject Classification Specialized Education
Subject Name マーケティング論2
Subject Name
(Katakana)
マーケティングロン2
Subject Name in
English
Marketing 2
Instructor SOUMA TOSHIHIKO
Instructor
(Katakana)
ソウマ トシヒコ
Campus Higashi-Senda Semester/Term 2nd-Year,  First Semester,  First Semester
Days, Periods, and Classrooms (1st) Fri11-12:Higashi-Senda 501
Lesson Style Lecture Lesson Style
【More Details】
Introductory lecture on consumer behavior 
Credits 2 Class Hours/Week   Language on Instruction J : Japanese
Course Level 3 : Undergraduate High-Intermediate
Course Area(Area) 24 : Social Sciences
Course Area(Discipline) 24 : Management
Eligible Students  
Keywords  
Special Subject for Teacher Education   Special Subject  
Class Status
within Educational
Program
 
Criterion referenced
Evaluation
Economics and Management
(Abilities and Skills)
・The ability to grasp the issues on management based on the knowledge of management, accounting and information technlogy 
Class Objectives
/Class Outline
This course will provide an overview of many of the fascinating topics on consumer behavior, including decision making, cognitive biases, and word‐of‐mouth communication. 
Class Schedule Lecture and presentation 
Text/Reference
Books,etc.
後半の発表題材(購入必須ではない) イノベーションの普及 Everett M.Rogers著、 三藤利雄訳 翔泳社 2007
 
PC or AV used in
Class,etc.
handout, projector
 
Suggestions on
Preparation and
Review
You are encouraged to understand the scientific method and its role in social psychology, and ask questions about any material from the previous studies.
 
Requirements This course is conducted in Japanese. 
Grading Method final examination or report (40%), disscusion(30%), presentation(30%)
 
Message  
Other   
Please fill in the class improvement questionnaire which is carried out on all classes.
Instructors will reflect on your feedback and utilize the information for improving their teaching. 
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