Hiroshima University Syllabus

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Academic Year 2018Year School/Graduate School School of Economics Economics Evening Program
Lecture Code G8150100 Subject Classification Specialized Education
Subject Name 経営学総論1
Subject Name
Subject Name in
Introduction to Management 1
Instructor KATO ATUMI
カトウ アツミ
Campus Higashi-Senda Semester/Term 1st-Year,  First Semester,  First Semester
Days, Periods, and Classrooms (1st) Thur13-14:Higashi-Senda 501
Lesson Style Lecture Lesson Style
【More Details】
Credits 2 Class Hours/Week   Language on Instruction J : Japanese
Course Level 3 : Undergraduate High-Intermediate
Course Area(Area) 24 : Social Sciences
Course Area(Discipline) 24 : Management
Eligible Students  
Keywords Strategic management 
Special Subject for Teacher Education   Special Subject  
Class Status
within Educational
Criterion referenced
Economics and Management
(Knowledge and Understanding)
・Basic knowledge of management, accounting and information technology 
Class Objectives
/Class Outline
The purpose of this course is to understand strategic management . 
Class Schedule lesson1 Introduction.
lesson2 Business Concept
lesson3 Business Concept:Case study
lesson4 Evaluating Environmental threats:SCP model,five force model
lesson5 Evaluating Environmental Opportunities:Opportunities and indutry structure, strategic groups
lesson6 Business Strategy: Cost leadership
lesson7 Business Strategy : Product differentiation
lesson8 Evaluating Firm Strengths and Weaknesses: Resource-based view, business model
lesson9 Corporate Strategy: Diversification strategies
lesson10 Corporate Strategy: Product portfolio management
lesson11 Organizational Structure
lesson12 Transaction Cost Theory and Vertical Integration
lesson13 Strength of Japanese Manufacturing Industry
lesson14  Regional Clusters
lesson15 Disruptive Innovation  etc.

We have a possibility to change the contents of class. 
We don't use a textbook. I deliver papers(PPT). 
PC or AV used in
Powerpoint , Video 
Suggestions on
Preparation and
After the class, please check the contents of the lecture and discuss them with your friends. 
Grading Method Short test 30-40% ,  final examination,  60-70%. 
Please fill in the class improvement questionnaire which is carried out on all classes.
Instructors will reflect on your feedback and utilize the information for improving their teaching. 
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