8E550991 Introduction to business creation

広島大学シラバス

English

年度 2026年度開講部局大学院共通教育（博士課程後期・博士課程）

講義コード 8E550991 科目区分大学院共通科目

授業科目名 Introduction to business creation

授業科目名
（フリガナ）ジギョウソウゾウガイロン

英文授業科目名 Introduction to business creation

担当教員名濱本　亜実

担当教員名
(フリガナ) ハマモト　アミ

開講キャンパス双方向開設期 1年次生後期集中

曜日・時限・講義室 (集) 集中：オンライン

授業の方法講義授業の方法
【詳細情報】オンライン（オンデマンド型）

単位 1.0 週時間　使用言語 E : 英語

学習の段階 5 : 大学院基礎的レベル

学問分野（分野） 21 : 社会人基礎

学問分野（分科） 03 : キャリア教育

対象学生 Graduate student (Doctoral Course)

授業のキーワード Innovation management, Value creation, Design thinking

教職専門科目　教科専門科目　

プログラムの中での
この授業科目の位置づけ
（学部生対象科目のみ） This course is one of the elective subjects in the category of "Career Development and Data Literacy Courses" for Common Graduate Courses. This category of courses aims to provide opportunities for students to learn about the development of the current social systems, to gain knowledge needed for the future, to concretely tackle the challenges facing modern society, and to acquire the ability to utilize knowledge and skills.
※This is an on-demand class offered to students with difficulty attending school during regular hours.
到達度評価
の評価項目
（学部生対象科目のみ）

授業の目標・概要等 The contemporary world is characterized by increasing uncertainty and complexity, requiring leaders in both business and research to develop the capacity to think beyond disciplinary boundaries. Effective leadership today demands the ability to identify societal and research challenges from a macro perspective and translate them into actionable solutions at the micro level.

A central challenge in business creation is the generation of innovative perspectives and ideas capable of creating meaningful value. Rather than approaching social issues through conventional competitive frameworks, this course explores the processes, methods, and mindsets necessary to reinterpret challenges from fresh perspectives and propose compelling value to target stakeholders.
Through structured exercises and individual reflection, participants will cultivate comprehensive and multifaceted perspectives essential for successful business creation.

授業計画 Lecture 1: What Is Innovation?
Innovative thinking in business creation and an overview of the five stages of design thinking.

Lecture 2: Design Thinking — Empathize
Understanding user perspectives and the importance of value propositions in business creation

Lecture 3: Design Thinking — Define (Part 1)
Approaches to reframing problems

Lecture 4: Design Thinking — Define (Part 2)
Divergence and convergence, brainstorming techniques, affinity diagrams, and understanding customer needs and values

Lecture 5: Design Thinking — Ideate
Generating ideas through divergence and convergence, brainstorming techniques, and affinity diagrams

Lecture 6: Design Thinking — Prototype and Test
The significance of experimentation and future-oriented thinking

Lecture 7: Leadership in Business Creation
Developing self-awareness and exploring leadership perspectives

Lecture 8: Designing Solutions for Customer Value

Learning Approach
Across all eight sessions, the course consists of lectures combined with structured assignments. While the course is delivered asynchronously without live discussions, each session includes reflective and practical exercises designed to deepen understanding and support the application of concepts.

教科書・参考書等 References:
・Creativity and Innovation Management : Journal
https://onlinelibrary.wiley.com/journal/14678691
・DESIGN CONFERENCE : International conference
https://www.designconference.org/
・Osterwalder A (2004), The Business Model Ontology a Proposition in a Design Science Approach (Doctoral dissertation, Université de Lausanne, Faculté des hautes études commerciales ).
・Takashi Maeno, Toshiyuki Yasui, Seiko Shirasaka, Yoshikazu Tomita, Kintoku Ishibashi, Toru Iwata, Hiroyuki Yakita
“Change the world with system x design thinking” Keio SDM "How to Create Innovation"
・Alex Osterwalder, Yves Pigneur, Greg Bernada, Alan Smith, Seki Miwa 2015 "Value Proposition Design" Create products and services that customers want

授業で使用する
メディア・機器等テキスト, 配付資料, moodle

【詳細情報】

授業で取り入れる
学習手法ペア・リーディング, 授業後レポート

予習・復習への
アドバイス Consulting the reference text, especially Value Proposition Design, may facilitate a deeper understanding of the course material.

履修上の注意
受講条件等 This course is one of the on-demand courses offered for those who have difficulty attending school during regular hours (doctoral course). All students are eligible to take these on-demand classes, but there are a limited number of places. Priority will be given to those who have filled out the priority registration request form and stated that they are unable to take the course during regular hours. Remaining places will be allocated to other students by computerized random selection. Please check the following URL for further details.
https://momiji.hiroshima-u.ac.jp/momiji-top/en/learning/cgcinfo-d-1.html

成績評価の基準等 Individual assignment :Assignments for each lecture ：100 points

実務経験有り

実務経験の概要と
それに基づく授業内容 An instructor with experience as a startup founder and board member in venture-backed and publicly traded companies brings practical expertise to question design, ideation, and value creation through design thinking.

メッセージ

その他

すべての授業科目において，授業改善アンケートを実施していますので，回答に協力してください。
回答に対しては教員からコメントを入力しており，今後の改善につなげていきます。

年度	2026年度	開講部局	大学院共通教育（博士課程後期・博士課程）
講義コード	8E550991	科目区分	大学院共通科目
授業科目名	Introduction to business creation
授業科目名（フリガナ）	ジギョウソウゾウガイロン
英文授業科目名	Introduction to business creation
担当教員名	濱本　亜実
担当教員名 (フリガナ)	ハマモト　アミ
開講キャンパス	双方向	開設期	1年次生後期集中
曜日・時限・講義室	(集) 集中：オンライン
授業の方法	講義	授業の方法【詳細情報】	オンライン（オンデマンド型）

単位	1.0	週時間		使用言語	E : 英語
学習の段階	5 : 大学院基礎的レベル
学問分野（分野）	21 : 社会人基礎
学問分野（分科）	03 : キャリア教育
対象学生	Graduate student (Doctoral Course)
授業のキーワード	Innovation management, Value creation, Design thinking
教職専門科目		教科専門科目
プログラムの中でのこの授業科目の位置づけ（学部生対象科目のみ）	This course is one of the elective subjects in the category of "Career Development and Data Literacy Courses" for Common Graduate Courses. This category of courses aims to provide opportunities for students to learn about the development of the current social systems, to gain knowledge needed for the future, to concretely tackle the challenges facing modern society, and to acquire the ability to utilize knowledge and skills. ※This is an on-demand class offered to students with difficulty attending school during regular hours.
到達度評価の評価項目（学部生対象科目のみ）
授業の目標・概要等	The contemporary world is characterized by increasing uncertainty and complexity, requiring leaders in both business and research to develop the capacity to think beyond disciplinary boundaries. Effective leadership today demands the ability to identify societal and research challenges from a macro perspective and translate them into actionable solutions at the micro level. A central challenge in business creation is the generation of innovative perspectives and ideas capable of creating meaningful value. Rather than approaching social issues through conventional competitive frameworks, this course explores the processes, methods, and mindsets necessary to reinterpret challenges from fresh perspectives and propose compelling value to target stakeholders. Through structured exercises and individual reflection, participants will cultivate comprehensive and multifaceted perspectives essential for successful business creation.
授業計画	Lecture 1: What Is Innovation? Innovative thinking in business creation and an overview of the five stages of design thinking. Lecture 2: Design Thinking — Empathize Understanding user perspectives and the importance of value propositions in business creation Lecture 3: Design Thinking — Define (Part 1) Approaches to reframing problems Lecture 4: Design Thinking — Define (Part 2) Divergence and convergence, brainstorming techniques, affinity diagrams, and understanding customer needs and values Lecture 5: Design Thinking — Ideate Generating ideas through divergence and convergence, brainstorming techniques, and affinity diagrams Lecture 6: Design Thinking — Prototype and Test The significance of experimentation and future-oriented thinking Lecture 7: Leadership in Business Creation Developing self-awareness and exploring leadership perspectives Lecture 8: Designing Solutions for Customer Value Learning Approach Across all eight sessions, the course consists of lectures combined with structured assignments. While the course is delivered asynchronously without live discussions, each session includes reflective and practical exercises designed to deepen understanding and support the application of concepts.
教科書・参考書等	References: ・Creativity and Innovation Management : Journal https://onlinelibrary.wiley.com/journal/14678691 ・DESIGN CONFERENCE : International conference https://www.designconference.org/ ・Osterwalder A (2004), The Business Model Ontology a Proposition in a Design Science Approach (Doctoral dissertation, Université de Lausanne, Faculté des hautes études commerciales ). ・Takashi Maeno, Toshiyuki Yasui, Seiko Shirasaka, Yoshikazu Tomita, Kintoku Ishibashi, Toru Iwata, Hiroyuki Yakita “Change the world with system x design thinking” Keio SDM "How to Create Innovation" ・Alex Osterwalder, Yves Pigneur, Greg Bernada, Alan Smith, Seki Miwa 2015 "Value Proposition Design" Create products and services that customers want
授業で使用するメディア・機器等	テキスト, 配付資料, moodle
【詳細情報】
授業で取り入れる学習手法	ペア・リーディング, 授業後レポート
予習・復習へのアドバイス	Consulting the reference text, especially Value Proposition Design, may facilitate a deeper understanding of the course material.
履修上の注意受講条件等	This course is one of the on-demand courses offered for those who have difficulty attending school during regular hours (doctoral course). All students are eligible to take these on-demand classes, but there are a limited number of places. Priority will be given to those who have filled out the priority registration request form and stated that they are unable to take the course during regular hours. Remaining places will be allocated to other students by computerized random selection. Please check the following URL for further details. https://momiji.hiroshima-u.ac.jp/momiji-top/en/learning/cgcinfo-d-1.html
成績評価の基準等	Individual assignment :Assignments for each lecture ：100 points
実務経験	有り
実務経験の概要とそれに基づく授業内容	An instructor with experience as a startup founder and board member in venture-backed and publicly traded companies brings practical expertise to question design, ideation, and value creation through design thinking.
メッセージ
その他
すべての授業科目において，授業改善アンケートを実施していますので，回答に協力してください。回答に対しては教員からコメントを入力しており，今後の改善につなげていきます。

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