8E550991 Introduction to business creation[On-demand]

広島大学シラバス

English

年度 2024年度開講部局大学院共通教育（博士課程後期・博士課程）

講義コード 8E550991 科目区分大学院共通科目

授業科目名 Introduction to business creation[On-demand]

授業科目名
（フリガナ）ジギョウソウゾウガイロン[オンデマンド]

英文授業科目名 Introduction to business creation[On-demand]

担当教員名濱本　亜実

担当教員名
(フリガナ) ハマモト　アミ

開講キャンパス東広島開設期 1年次生   前期   集中

曜日・時限・講義室 (集) 集中：オンライン

授業の方法講義授業の方法
【詳細情報】　

The lecture video will be uploaded in the Moodle, so it will be held during the period from August 5th to September 30th.

単位 1.0 週時間　使用言語 E : 英語

学習の段階 5 : 大学院基礎的レベル

学問分野（分野） 21 : 社会人基礎

学問分野（分科） 03 : キャリア教育

対象学生 Graduate student (Doctoral Course)

授業のキーワード Innovation management, Value creation, Design thinking,

教職専門科目　教科専門科目　

プログラムの中での
この授業科目の位置づけ
（学部生対象科目のみ） This course is one of the elective subjects in the category of "Career Development and Data Literacy Courses" for Common Graduate Courses. This category of courses aims to provide opportunities for students to learn about the development of the current social systems, to gain knowledge needed for the future, to concretely tackle the challenges facing modern society, and to acquire the ability to utilize knowledge and skills.
※This is an on-demand class offered to students with difficulty attending school during regular hours.
到達度評価
の評価項目
（学部生対象科目のみ）

授業の目標・概要等 The world has become more uncertain and complex, with an unpredictable future ahead of us. The leaders of the next generation in both business and research must have the design skills to look beyond their area of expertise to comprehend social and research issues from a macro perspective, and to find micro solutions.
One of the things that many people find difficult, even though it is necessary for business creation, is the creation of interesting perspectives and ideas that will change society. Tackling head-on the issues that need to be solved in the world can lead to jumping into a red ocean (a situation in which there are numerous competitors in the market and competition is intensifying), making it difficult to sustain a business. Therefore, this course focuses on experiencing the processes, methods, and ways of thinking with the aim of capturing social issues from an innovative new perspective and proposing meaningful value to the target audience. Through trial-and-error group work, this course will help participants understand the overarching and multifaceted perspectives that lead to business creation.

授業計画 Lecture 1; What is innovation?
Innovative thinking in business creation/ An overview of the five steps of design thinking

Lecture 2; Design Thinking: EMPATHIZE/ Importance of Value Proposition in Business Creation: What is Value?

Lecture 3; Design Thinking: DEFINE step1/ The approach of reframing problems
Lecture 4; Design Thinking: DEFINE step2/ Divergence and Convergence/ Brainstorming Point/ Affinity Diagram/ How to consider potential customer needs and values
Lecture 5; Design Thinking: IDEATE/ Divergence and Convergence/ Brainstorming Point/ Affinity Diagram
Lecture 6; Design Thinking: The Significance of Prototype and Test/ Future Thinking

Lecture 7; Leadership in Business Creation/  Considering Your Leadership (Self-Awareness as a Leader)
Lecture 8; Designing real solutions for customer value

In all eight sessions, the program consists of lectures and working on assignments. Instead of having no discussion, each lecture with include assignments to be worked on.

教科書・参考書等 References:
・Creativity and Innovation Management : Journal https://onlinelibrary.wiley.com/journal/14678691
・DESIGN CONFERENCE : International conference https://www.designconference.org/
・Osterwalder A (2004), The Business Model Ontology a Proposition in a Design Science Approach
(Doctoral dissertation, Université de Lausanne, Faculté des hautes études commerciales ).
・Takashi Maeno ( Author ), Toshiyuki Yasui ( Author ), Successful Shirasaka ( Author ), Yoshikazu Tomita ( Author ), Kintoku Ishibashi ( Author ), Toru Iwata ( Author ), Hiroyuki Yakita ( Author )
“Change the world with system x design thinking” Keio SDM "How to Create Innovation"
・Alex Osterwalder ( Author ), Yves Pigneur ( Author ), Greg Bernada ( Author ), Alan Smith ( Author ),
Seki Miwa ( Translation ) 2015 "Value Proposition Design" Create products and services that customers want

授業で使用する
メディア・機器等　

【詳細情報】

授業で取り入れる
学習手法　

予習・復習への
アドバイス If you do not do the assignments in advance, it will interfere with the next lecture, so be sure to submit them.

履修上の注意
受講条件等 This course is one of the on-demand courses offered for those who have difficulty attending school during regular hours (doctoral course). All students are eligible to take these on-demand classes, but there are a limited number of places. Priority will be given to those who have filled out the priority registration request form and stated that they are unable to take the course during regular hours. Remaining places will be allocated to other students by computerized random selection. Please check the following URL for further details.
https://momiji.hiroshima-u.ac.jp/momiji-top/en/learning/cgcinfo-d-1.html

成績評価の基準等 Individual assignment :Assignments for each lecture ：100 points

実務経験有り

実務経験の概要と
それに基づく授業内容 Engaged in the founding of startups and the management of venture companies and listed companies as a board member. In addition, I have experience conducting lectures on entrepreneurship development and leadership development based on practical experience at universities and private companies.

メッセージ

その他

すべての授業科目において，授業改善アンケートを実施していますので，回答に協力してください。
回答に対しては教員からコメントを入力しており，今後の改善につなげていきます。

年度	2024年度	開講部局	大学院共通教育（博士課程後期・博士課程）
講義コード	8E550991	科目区分	大学院共通科目
授業科目名	Introduction to business creation[On-demand]
授業科目名（フリガナ）	ジギョウソウゾウガイロン[オンデマンド]
英文授業科目名	Introduction to business creation[On-demand]
担当教員名	濱本　亜実
担当教員名 (フリガナ)	ハマモト　アミ
開講キャンパス	東広島	開設期	1年次生前期集中
曜日・時限・講義室	(集) 集中：オンライン
授業の方法	講義	授業の方法【詳細情報】
The lecture video will be uploaded in the Moodle, so it will be held during the period from August 5th to September 30th.
単位	1.0	週時間		使用言語	E : 英語
学習の段階	5 : 大学院基礎的レベル
学問分野（分野）	21 : 社会人基礎
学問分野（分科）	03 : キャリア教育
対象学生	Graduate student (Doctoral Course)
授業のキーワード	Innovation management, Value creation, Design thinking,
教職専門科目		教科専門科目
プログラムの中でのこの授業科目の位置づけ（学部生対象科目のみ）	This course is one of the elective subjects in the category of "Career Development and Data Literacy Courses" for Common Graduate Courses. This category of courses aims to provide opportunities for students to learn about the development of the current social systems, to gain knowledge needed for the future, to concretely tackle the challenges facing modern society, and to acquire the ability to utilize knowledge and skills. ※This is an on-demand class offered to students with difficulty attending school during regular hours.
到達度評価の評価項目（学部生対象科目のみ）
授業の目標・概要等	The world has become more uncertain and complex, with an unpredictable future ahead of us. The leaders of the next generation in both business and research must have the design skills to look beyond their area of expertise to comprehend social and research issues from a macro perspective, and to find micro solutions. One of the things that many people find difficult, even though it is necessary for business creation, is the creation of interesting perspectives and ideas that will change society. Tackling head-on the issues that need to be solved in the world can lead to jumping into a red ocean (a situation in which there are numerous competitors in the market and competition is intensifying), making it difficult to sustain a business. Therefore, this course focuses on experiencing the processes, methods, and ways of thinking with the aim of capturing social issues from an innovative new perspective and proposing meaningful value to the target audience. Through trial-and-error group work, this course will help participants understand the overarching and multifaceted perspectives that lead to business creation.
授業計画	Lecture 1; What is innovation? Innovative thinking in business creation/ An overview of the five steps of design thinking Lecture 2; Design Thinking: EMPATHIZE/ Importance of Value Proposition in Business Creation: What is Value? Lecture 3; Design Thinking: DEFINE step1/ The approach of reframing problems Lecture 4; Design Thinking: DEFINE step2/ Divergence and Convergence/ Brainstorming Point/ Affinity Diagram/ How to consider potential customer needs and values Lecture 5; Design Thinking: IDEATE/ Divergence and Convergence/ Brainstorming Point/ Affinity Diagram Lecture 6; Design Thinking: The Significance of Prototype and Test/ Future Thinking Lecture 7; Leadership in Business Creation/ Considering Your Leadership (Self-Awareness as a Leader) Lecture 8; Designing real solutions for customer value In all eight sessions, the program consists of lectures and working on assignments. Instead of having no discussion, each lecture with include assignments to be worked on.
教科書・参考書等	References: ・Creativity and Innovation Management : Journal https://onlinelibrary.wiley.com/journal/14678691 ・DESIGN CONFERENCE : International conference https://www.designconference.org/ ・Osterwalder A (2004), The Business Model Ontology a Proposition in a Design Science Approach (Doctoral dissertation, Université de Lausanne, Faculté des hautes études commerciales ). ・Takashi Maeno ( Author ), Toshiyuki Yasui ( Author ), Successful Shirasaka ( Author ), Yoshikazu Tomita ( Author ), Kintoku Ishibashi ( Author ), Toru Iwata ( Author ), Hiroyuki Yakita ( Author ) “Change the world with system x design thinking” Keio SDM "How to Create Innovation" ・Alex Osterwalder ( Author ), Yves Pigneur ( Author ), Greg Bernada ( Author ), Alan Smith ( Author ), Seki Miwa ( Translation ) 2015 "Value Proposition Design" Create products and services that customers want
授業で使用するメディア・機器等
【詳細情報】
授業で取り入れる学習手法
予習・復習へのアドバイス	If you do not do the assignments in advance, it will interfere with the next lecture, so be sure to submit them.
履修上の注意受講条件等	This course is one of the on-demand courses offered for those who have difficulty attending school during regular hours (doctoral course). All students are eligible to take these on-demand classes, but there are a limited number of places. Priority will be given to those who have filled out the priority registration request form and stated that they are unable to take the course during regular hours. Remaining places will be allocated to other students by computerized random selection. Please check the following URL for further details. https://momiji.hiroshima-u.ac.jp/momiji-top/en/learning/cgcinfo-d-1.html
成績評価の基準等	Individual assignment :Assignments for each lecture ：100 points
実務経験	有り
実務経験の概要とそれに基づく授業内容	Engaged in the founding of startups and the management of venture companies and listed companies as a board member. In addition, I have experience conducting lectures on entrepreneurship development and leadership development based on practical experience at universities and private companies.
メッセージ
その他
すべての授業科目において，授業改善アンケートを実施していますので，回答に協力してください。回答に対しては教員からコメントを入力しており，今後の改善につなげていきます。

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